[A. Lange&Sohne] Assistant Marketing & Communication Manager Jobs in Seoul, Seoul, South Korea at A. Lange & Söhne

Title: [A. Lange&Sohne] Assistant Marketing & Communication Manager

Company: A. Lange & Söhne

Location: Seoul, Seoul, South Korea

1. Marketing Strategy & Planning

Define and implement the annual marketing strategy aligned with commercial objectives and global brand direction
Develop 360° campaign plans across product launches, key moments, and client development initiatives
Ensure consistency in brand positioning, messaging, and visual identity across all touchpoints
Manage and optimize the marketing budget with a strong ROI mindset

2. Public Relations & Communications

Lead all PR activities including media relations, press releases, and editorial placements
Build and maintain strong relationships with key media, journalists, and industry stakeholders in Korea
Oversee PR agency performance and ensure high-quality, brand-consistent output
Drive storytelling around German watchmaking, craftsmanship, and brand heritage

3. Event Management & Client Experience

Conceptualize and execute high-impact events (VIP, client, and prospect-focused)
Develop tailored client experiences aligned with brand values and commercial objectives
Collaborate with boutiques to activate local initiatives that drive traffic and conversion
Ensure flawless execution and premium experience standards across all activations

4. CRM & Client Development

Define and execute CRM strategies to recruit, engage, and retain clients across segments (Prospect / Client / VIC)
Work closely with HQ to leverage data insights and segmentation tools
Oversee eDM planning and execution, ensuring relevance and personalization
Monitor CRM performance and continuously optimize client journeys
Collaborate with external partners and third parties to develop and execute client recruitment activations.

5. Digital & Performance Marketing

Manage digital channels including paid media (e.g., Kakao, Naver), social platforms, and partnerships
Optimize campaigns using data-driven insights and performance tracking
Collaborate with agencies and DMP partners to refine targeting and improve ROI
Ensure digital presence reflects brand positioning while driving measurable outcomes

6. Cross-functional Collaboration

Act as the key interface between Korea market, regional teams, and HQ for all marketing-related topics
Support boutiques with tools, training, and activation ideas
Align closely with sales teams to ensure marketing initiatives translate into commercial results

7. Visual Merchandising (VM)

Oversee visual merchandising strategy and execution across all boutiques, ensuring alignment with global guidelines and local relevance
Collaborate with HQ and regional VM teams to adapt campaigns and product presentations to the Korean market
Ensure consistency and excellence in boutique presentation, window displays, and in-store storytelling
Support product launches and key activations through impactful VM implementation
Work closely with boutique teams to maintain high VM standards and elevate overall client experience

Experience

Profile & Qualifications

7+ years in marketing/communications within luxury, fashion, watch, jewelry, or high-end lifestyle industries
Proven track record of leading integrated marketing functions

Strategic Capability

Strong ability to translate business objectives into actionable marketing strategies
Experience managing full-funnel marketing

Execution Excellence

Hands-on mindset with the ability to execute while maintaining strategic oversight
Strong project management and organizational skills

Client-Centric Mindset

Communication Skills

Leadership & Autonomy

Self-driven, proactive, and capable of operating independently in a lean organization
Strong stakeholder management across local and HQ environments

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