Overview
Area Incharge – Wool Sales & Marketing (Assistant / Deputy Manager) Job Band 10 Jobs in West Bengal, India at Aditya Birla Group
Title: Area Incharge – Wool Sales & Marketing (Assistant / Deputy Manager) Job Band 10
Company: Aditya Birla Group
Location: West Bengal, India
Job Purpose
Planning & Setting the sales/collection target and achieving them by organizing, managing and leading the marketing team, new product development, new market development, controlling the working capital, attending and redressal of the customer complaints and designing the promotional mix for Europe & Middle East.
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Job Context & Major Challenges
Context
Challenges :
Creating demand for products in international market. Maintaining price competitiveness.
Increasing competition from suppliers, particularly Chinese & European Price volatility.
Being far away from Europe which is our main export market we face problems in supplying goods to client time client’s
Key Result Areas
KRA (Accountabilities) (Max 1325 Characters)
Supporting Actions (Max 1325 Characters)
KRA1 Marketing of products
Development of new designs/colours as per the fashion forecast.
Participation in Trade shows in India and abroad.
Setting targets for individual team members and monitoring them for corrective action.
KRA2 Controlling the working capital
Planning & Co-ordinating the production and achieving the sales target for minimizing the stock.
Daily review of recovery of outstanding
KRA3 Critical analysis of customer complaints Budgeting and planning the advertising and promotion campaign.
Monitoring the complaints received and critically analyzing them to avoid recurrence.
Inter- action with ad agency and formulating the strategy for campaign – Deciding the Media mix for campaign and advertorials
