Overview
Assistant Manager – Ecom PO CRM Jobs in Bangalore Rural, Karnataka, India at Aditya Birla Fashion and Retail Ltd.
Title: Assistant Manager – Ecom PO CRM
Company: Aditya Birla Fashion and Retail Ltd.
Location: Bangalore Rural, Karnataka, India
Asst Product Manager for Super App on the Frontend will be reporting to the Product Manager of Super App. He/she will be responsible for overseeing the user-facing aspects of the platform, ensuring an optimized, engaging, and seamless shopping experience. This role involves a blend of strategic planning, collaboration with design development teams and QA team while continuously iterating based on user feedback and performance metrics. The product manager focuses on the features, functionality, and user interface of the website’s frontend, ensuring it aligns with both business goals and customer needs.
Key Responsibilities
Product Strategy and Vision:
Define and execute the product roadmap for the website’s frontend, aligning it with business goals such as increasing conversion rates, improving user retention, and driving sales.
Collaborate with stakeholders (Brand SPOCs, customer support, Ops, third party vendors) to identify new opportunities, features, and areas for improvement.
User Experience (UX):
Work closely with UX/UI designers to create a visually appealing, intuitive, and responsive shopping experience.
Collaboration with Cross-Functional Teams:
Partner with engineering teams to ensure technical feasibility and smooth implementation of new features.
Coordinate with brand SPOCs to ensure the platform aligns with branding, promotions, and customer support requirements
Analytics and Performance Monitoring:
Analyse website traffic, user behaviour, and conversion rates to identify areas of improvement.
Use tools like Google Analytics, Adobe, heatmaps, and A/B testing to measure the effectiveness of frontend changes and optimize user journeys.
Product Lifecycle Management:
Oversee the entire product lifecycle, from ideation and development to launch and iteration, which include driving daily scrum calls.
Ensure the frontend features are continuously tested, refined, and optimize for performance and scalability. Able to adopt Jira and drive documentation through confluence
Regularly update and maintain the product roadmap to ensure alignment with business goals, stakeholder priorities, while providing clear visibility into upcoming features and timelines.
Customer Focus:
Act as the voice of the customer by gathering feedback, monitoring reviews, and ensuring the website meets the needs of end users.
Prioritize customer-centric features and enhancements to ensure an optimal shopping experience.
Key Skills & Qualifications
Good understanding of ecommerce platforms and Web/App development principles.
Ability to program manage the releases, and work in collaboration with multiple teams with problem solving tendency.
Analytical skills to interpret data and optimize the user journey for higher engagement and conversions.
Tech savvy personal who can run A/B testing, user research, and product management tools (e.g., JIRA, Clever Tap, Adobe etc).
Ability to manage multiple projects simultaneously while balancing competing priorities.
Proficient in facilitating Scrum ceremonies, managing product backlogs, tracking team metrics, and fostering collaboration for iterative and timely delivery.
