Overview
Assistant Manager – Influencer Marketing Jobs in Mumbai, Maharashtra, India at Nykaa
Title: Assistant Manager – Influencer Marketing
Company: Nykaa
Location: Mumbai, Maharashtra, India
Role Overview :
Assistant Manager – Influencer Marketing to manage and scale influencer campaigns across Nykaa’s ecosystem. This role requires end-to-end campaign delivery, strong stakeholder management, relationship building with key influencers, and data-driven decision-making. The ideal candidate will thrive in a fast-paced environment, have an eye for detail, and a deep understanding of social media and influencer marketing trends.
Role Description :
1. Campaign Management & Target Delivery
Manage timely execution (TAT) and delivery volume of:
Influencer x Brand-Funded campaigns
Influencer x Nykaa Sale campaigns
Influencer x Nykaa Affiliate Program (NAP) campaigns
Ensure smooth coordination and guestlisting for Nykaa influencer-driven events
Track and improve Brand Partner NPS, measured by campaign satisfaction and repeat collaborations
2. Influencer Relationship Management
Build and nurture long-term relationships with top-tier and emerging influencers
Drive growth in new influencer collaborations by identifying fresh, relevant voices
Oversee the negotiation and closure of blanket contracts with key creators
Track and enhance Influencer NPS through proactive communication and campaign excellence
3. Data Tracking, Reporting & Analysis
Own weekly, monthly, and quarterly reporting across all influencer campaigns and partnerships
Analyze performance metrics (reach, engagement, conversions, etc.) and implement insights to optimize future campaigns
Ensure timely submission and accuracy of all influencer performance reports
4. Cross-Team Collaboration
Work with multiple internal stakeholders for smooth campaign delivery:
Import & Domestic Brand Teams
Social Media Team
E-commerce Site Team
Vendors & External Agency Partners
Act as the central point of coordination for cross-functional influencer-led initiative
Knowledge, Skills & Qualification Requirements :
4–6 years of experience in influencer marketing, brand partnerships, or social media
Proven track record in managing large-scale influencer campaigns end-to-end
Strong negotiation and relationship-building skills
Excellent project management and multitasking abilities
Analytical mindset with proficiency in reporting tools (Excel, Google Sheets, etc.)
Prior experience with fashion or beauty brands is a plus
