Overview
Assistant Manager, Marketing SEA Jobs in Singapore, Singapore at PUMA Group
Title: Assistant Manager, Marketing SEA
Company: PUMA Group
Location: Singapore, Singapore
SPEED & SPIRIT is what we look for in our candidates, defined by some simple values that inspire us to BE DRIVEN in our performance, BE VIBRANT in our sporting legacy, BE TOGETHER in our team spirit, and BE YOU to let our individual talent and experience shine. Applying for a job at PUMA is easy and all genders are welcome. Simply click APPLY ONLINE and follow the steps to upload your application.
YOUR MISSION:
The Assistant Manager, Brand Marketing is responsible for driving PUMA’s lifestyle marketing success across Southeast Asia and Singapore, covering both Direct-to-Consumer and Wholesale channels. This role leads brand positioning, messaging, and consumer engagement strategies, ensuring a consistent presence across all touchpoints. It involves managing 360° marketing campaigns, budgets, and calendars, while collaborating with cross-functional teams to maximise brand performance. The role also oversees SEA-exclusive projects and events, working closely with external agencies to align with brand objectives.
Task 1: Marketing Calendar Management
Manage the marketing calendar, defining key milestones to deliver brand strategies and aligned KPIs. Ensure timely consultation, communication, and alignment across all relevant stakeholders on priorities and deliverables.
Task 2: 360° Marketing Planning
Lead the development and execution of integrated marketing strategies across SEA, encompassing paid media, partnerships, promotions, CRM, retail activations, and brand-led initiatives, in alignment with overall brand direction.
Task 3: Budget Management
Oversee the brand marketing budget, ensuring disciplined spend management and delivery against ROI objectives.
Task 4: Commercial & Retail Partnerships
Partner with commercial and retail to develop communications to support sell-through and strengthen brand presence with WS and trade partners.
Task 5: Consumer Events
Lead the end-to-end design and execution of consumer-facing events, ensuring consistency with brand guidelines, objectives, and a cohesive brand experience.
Task 6: Project & Campaign Delivery
Manage the delivery of marketing projects and campaigns, ensuring alignment with strategic objectives, timelines, and quality standards.
Task 7: Campaign Performance & Reporting
Measure and analyse campaign effectiveness, providing actionable insights and recommendations to senior marketing leadership to drive continuous improvement.
YOUR TALENT:
Education: Bachelor’s degree in Marketing, Communications, or relevant studied.
Professional: Minimum 5 years in brand management, consumer marketing, or related industries such as fashion, sports, or creative agencies. Strong understanding of sneaker and streetwear culture, youth trends, and the lifestyle landscape in SEA. Proven ability to lead initiatives, manage timelines, and collaborate with cross-functional stakeholders.
IT Skills: Word, PowerPoint, Excel
Language Skills: English and local languages
PUMA supports over 21,000 employees across 120+ countries. The PUMA Group owns the brand PUMA, Cobra Golf and stichd, and is headquartered in Herzogenaurach, Germany.
PUMA provides equal opportunities for all job applicants, regardless of race, color, religion, national origin, sex, gender identity or expression, sexual orientation, age, or disability. Equality for all is one of the core principles at PUMA and we do not tolerate any form of harassment or discrimination.
