Overview
Assistant Manager of Social Media & Content Creator Jobs in New York, United States at Fleur du Mal
Title: Assistant Manager of Social Media & Content Creator
Company: Fleur du Mal
Location: New York, United States
Fleur du Mal is a luxury lingerie and ready-to-wear brand founded in 2012 by Jennifer Zuccarini. Our products are distributed online at fleurdumal.com, in Fleur du Mal Boutiques, and through top retailers worldwide.
We are looking for a fun, creative, and energetic individual who lives and breathes culture and trends and is passionate about creating fashion, RTW, lingerie, and trend-driven content that goes viral on TikTok and Instagram. The ideal candidate has experience in both social media content creation and the fashion, beauty, and influencer industries with a proven track record of creating viral content on TikTok, Reels, and YouTube Shorts. You will be responsible for concepting, creating, and editing both short-form and long-form videos, engaging with the audience authentically, and growing the brand’s follower base.This role works closely with the Manager of Social Media & Influencer Marketing, the Sr Director of Brand Marketing and the Art Director.
Key Responsibilities
Content Creation & Strategy:
Ideate, shoot, edit, and publish engaging video content for TikTok, Reels, and YouTube Shorts.
Deliver a minimum of 15 final video assets per week to keep content fresh and relevant.
Stay ahead of trends, features, and algorithm changes to optimize performance.
Capture BTS content, street style, and event footage, ensuring timely turnaround for next-day publishing.
Community Engagement:
Monitor TikTok likes, comments, and DMs, engaging daily and authentically in line with Fleur du Mal’s brand voice.
Interact with customers, influencers, and the TikTok community, assisting with community management across all social platforms.
Collaboration & Brand Alignment:
Work closely with the Manager of Social Media & Influencer Marketing and the Sr. Director of Brand Marketing to support influencer efforts.
Collaborate with the creative team to integrate visual assets into content.
Take ideas from weekly brainstorms, the Art Director, and the Founder and bring them to life.
Paid Media & Influencer Marketing Support:
Identify TikTok trends and creators that align with lingerie vs. RTW and work with the Manager of Influencer Marketing to scale influencer efforts.Experience with ShopMy is a plus.
Keeps pulse on TikTok Influencers and Content Creators and invites them into the retail boutiques to shoot and film content in store.
Assist the Digital Marketing Team with producing paid ad content for TikTok and YouTube, including boosting Spark ads and editing video content for performance marketing.
Organization & Process:
Maintain proper naming conventions for video assets when uploading to Google Drive.
Execute social and content tasks independently, requiring minimal guidance.
Responsible for AirTable calendar management and staying ahead two to three weeks in content planning
Who You Are:
Highly passionate about video content creation, storytelling, TikTok, and TikTok Shop.
Self-motivated and proactive with an ability to work in a fast-paced environment.
A creative thinker who understands social trends and what makes content viral.
Comfortable being on set and capturing content on the go.
Attends events and photoshoots as needed, knowing next day asset turnaround is required
Additional Details:
Full-Time
Typically In-Office 5 Days A Week
Annual Salary | $65,000 – $85,000 BOE
To further express interest in this opportunity, you are welcomed to email [email protected] detailing why you think this role would be a fit for you.
