Overview
Assistant Manager, PR Marketing Jobs in Shah Alam, Selangor, Malaysia at Esthetics International Group
Title: Assistant Manager, PR Marketing
Company: Esthetics International Group
Location: Shah Alam, Selangor, Malaysia
Develop tailored PR and communications strategies that will support the delivery of the organization’s strategic goal in branding and new customer recruitment objective.
Digital PR include combination of brand communication, liaison with influencers and posting of creative contents via social media.
To develop close relationships with local KOLs and bloggers in order to build a winning PR strategy for content creation and management
Develop relationships with the editorial teams from relevant third party websites (e.g. Digital magazine team)
All other relevant assignments relating to the organization marketing communication and PR related tasks.
Deep understanding of the different target audience and media landscape to identify the best and most effective platform to communicate and engage the communities
Build strong, trusted relationships with Media and KOL to further increase brand awareness and credibility.
Lead in managing media agencies, both online and offline, digital and creative agencies to ensure agencies meet all media KPIs
Drive leads acquisition programme across various corporate initiatives, in line with traditional marketing channels and on-line marketplace.
Conduct detailed & regular campaigns and promotional post analysis report; identify and share key learnings for future campaigns implementation.
Manage and maximize the utilization of PR and KOL marketing budget set.
Deep understanding of the customer’s profile and behavior to create, write, edit and implement the communication messages that is customized, relevant and timely on various online & offline platforms including AsterSpring website, supporting the marketing campaigns, press releases etc
Working with relevant agencies to ensure that the communication is delivered in the most efficient ways.
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Degree in PR / Marketing / Mass Communication
At least 2 years with solid Communication, PR, Media & Digital skills in FMCG or Cosmetic companies
Creative mind set and Pro-active: Make it Happen! Open minded, lead strongly new ideas, don’t be afraid to take risks. Be bold!
Excellent oral and written communication skills.
Excellent interpersonal skills, with ability to handle PR and managing external influencers, blogger, corporate clients etc
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