Overview
Assistant Marketing Manager Jobs in India at SUMWON STUDIOS
Title: Assistant Marketing Manager
Company: SUMWON STUDIOS
Location: India
Designation: Assistant Manager – Marketing
Central Function: Marketing
Location: Remote – Supporting Dubai Office
About SUMWON STUDIOS
SUMWON STUDIOS is a global brand house building, scaling and reimagining culturally relevant fashion, lifestyle and consumer brands. Our portfolio includes MISSGUIDED, SUMWON, BALR, Baby Phat, Playboy, AiiRZ, KiZN and KSTM.
In just a few years, we have grown from start-up to one of the fastest-scaling brand platforms in the industry. Combining creativity, data, technology and an agile supply chain, we build brands designed to win in today’s digital-first world.
We operate at the intersection of culture, commerce and innovation. Whether launching new brands, acquiring established ones, or unlocking growth opportunities across our portfolio, we move quickly, think globally and challenge conventional ways of working.
The Role
We are looking for a highly analytical, commercially minded and proactive Assistant Manager – Marketing to support the growth of our brands across paid digital channels. This role is ideal for someone who combines hands-on execution with strategic thinking and is ready to take greater ownership of campaign performance, channel optimisation and cross-functional collaboration. Working in a fast-paced, high-growth environment, you will help drive customer acquisition, maximise ROAS and contribute to the continued growth of our global portfolio of brands.
The Role
We are looking for a highly analytical, commercially minded and proactive Assistant Manager – Marketing to support the growth of our brands across paid digital channels. This role is ideal for someone who combines hands-on execution with strategic thinking and is ready to take greater ownership of campaign performance, channel optimisation and cross-functional collaboration. Working in a fast-paced, high-growth environment, you will help drive customer acquisition, maximise ROAS and contribute to the continued growth of our global portfolio of brands.
Key Responsibilities
- Support the day-to-day execution and optimisation of paid media campaigns across Meta, TikTok, Google, YouTube and other performance marketing channels
- Monitor daily campaign performance across spend, ROAS, CPA, CAC, CTR, CVR and conversion trends, flagging key movements and optimisation opportunities
- Maintain campaign trackers, budget sheets, creative trackers, testing plans and weekly performance summaries across brands and markets
- Coordinate with Creative, Brand, Trading and Ecommerce teams to ensure the readiness of the required assets, product priorities, landing pages and promotional inputs for campaign execution
- Support campaign setup checks including creatives, copy, links, UTMs, product feeds, landing pages, tracking and discount codes before campaigns go live
- Assist in managing affiliate marketing partners, student networks and partnership-led acquisition channels, including campaign planning, offer setup, tracking and performance reviews
- Track affiliate and student network performance, including traffic, orders, revenue, conversion, cost and overall commercial impact
- Support the setup and monitoring of promotional campaigns across affiliate partners, student discount platforms and other acquisition-led partnerships
- Prepare regular performance reports with clear insights, key actions and recommendations for internal stakeholders
What you’ll bring
- 2–4 years’ experience in performance marketing, digital marketing, affiliate marketing or ecommerce marketing operations, ideally within fashion, retail, ecommerce or DTC brands
- Hands-on working knowledge of Meta Ads Manager, TikTok Ads, Google Ads and YouTube campaign operations
- Experience supporting daily campaign checks, budget pacing, campaign launches, creative uploads, tracking links and performance reporting
- Strong understanding of core paid media KPIs including ROAS, CPA, CAC, CTR, CVR, CPC and conversion rate
- Ability to work closely with performance marketing agencies, ensuring actions are followed through and campaign updates are clearly tracked
- Experience or exposure to affiliate marketing, student networks, discount partners or partnership-led acquisition channels
- Strong analytical skills with confidence in reading campaign performance data and identifying basic optimisation opportunities
- Proficiency in Excel / Google Sheets, with the ability to maintain trackers, reports and campaign performance summaries
- Good understanding of ecommerce trading, promotions, customer acquisition and digital consumer behaviour
- Strong attention to detail, especially across campaign setup, links, creatives, budgets and reporting accuracy
- Good communication and coordination skills, with the ability to work across agency partners, Creative, Trading, Ecommerce and Analytics teams
- Comfortable working in a fast-paced, high-growth environment with multiple brands, campaigns and priorities running at the same time
Why Join Us?
This is an opportunity to join a business in growth mode. You’ll have the chance to make a visible impact, take ownership, move quickly and help shape the future of a multi-brand platform operating across global markets.
