Overview
Assistant Marketing Manager Jobs in Gurugram, Haryana, India at BIBA Fashion Ltd
Title: Assistant Marketing Manager
Company: BIBA Fashion Ltd
Location: Gurugram, Haryana, India
Job Title: Retail BTL Marketing
Job Description:
We are seeking a dynamic and results-oriented Retail Below-the-Line (BTL) Marketing to join our team. As a key member of our marketing department, you will be responsible for executing impactful below-the-line marketing campaigns that drive brand awareness and increase sales for our retail products.
Responsibilities:
1. *Campaign Planning and Execution:*
– Develop and implement effective BTL marketing campaigns aligned with the overall marketing strategy.
– Coordinate with internal teams and external agencies to ensure seamless execution of campaigns.
2. *In-Store Promotions:*
– Plan and execute in-store promotional activities to enhance product visibility and drive customer engagement.
– Monitor and evaluate the effectiveness of in-store promotions, providing insights for continuous improvement.
3. *Merchandising:*
– Collaborate with merchandising teams to create compelling displays that attract and retain customer attention.
– Ensure consistent brand representation across all retail touchpoints.
4. *Event Management:*
– Organize and manage events such as product launches, store openings, and promotions to enhance brand presence.
– Coordinate logistics, secure sponsorships, and measure the success of each event.
5. *Collateral Development:*
– Work closely with the design team to create marketing collateral, POS materials, and displays that align with brand guidelines.
6. *Data Analysis:*
– Analyze campaign performance and customer behavior data to make informed recommendations for future marketing strategies.
– Prepare and present reports to the management team, highlighting key insights and areas for improvement.
7. *Budget Management:*
– Manage and allocate budgets effectively to maximize the impact of BTL marketing activities.
Requirements:
– Bachelor’s degree in Marketing, Business, or related field.
– Proven experience in BTL marketing, preferably in the retail sector.
– Strong project management skills with the ability to multitask and meet tight deadlines.
– Excellent communication and interpersonal skills.
– Proficient in using marketing tools and analytics for data-driven decision-making.
– Creativity and innovative thinking to develop unique and impactful campaigns.
If you are a motivated individual with a passion for retail marketing, we invite you to apply and contribute to the success of our dynamic team.
