Overview
Assistant PR & Marketing Manager Jobs in Hong Kong, Hong Kong SAR at CHARLES & KEITH GROUP
Title: Assistant PR & Marketing Manager
Company: CHARLES & KEITH GROUP
Location: Hong Kong, Hong Kong SAR
Marketing & Brand Management
- Develop and execute local marketing strategies and annual marketing plans in line with brand and business objectives.
- Drive consumer engagement and brand growth across retail and online channels.
- Plan and execute integrated marketing campaigns, including digital marketing, social media, advertising, events, promotions, and partnerships.
- Ensure all marketing communications and collateral are aligned with brand guidelines and corporate identity.
- Manage and monitor the marketing and A&P budget, ensuring effective allocation and ROI.
Digital Marketing & CRM
- Lead CRM, loyalty, and customer engagement initiatives to acquire, retain, and grow customers.
- Oversee social media, email marketing, mobile marketing, and other digital channels to increase brand reach and engagement.
- Work closely with digital agencies to optimize campaign performance and achieve business objectives.
Public Relations & Communications
- Develop and implement PR strategies to strengthen brand visibility and reputation.
- Manage media relations, press communications, influencer partnerships, publicity, and corporate communications.
- Build and maintain relationships with journalists, editors, influencers, celebrities, and key opinion leaders.
- Oversee the creation of press releases, media materials, newsletters, promotional content, and coverage reports.
Market Insights & Performance Analysis
- Conduct market research, consumer analysis, and competitor benchmarking to identify opportunities and market trends.
- Utilize data and business insights to support decision-making and improve marketing effectiveness.
- Track campaign performance and prepare reports to evaluate results and recommend improvements.
Stakeholder & Team Management
- Work closely with headquarters, country, sales, and cross-functional teams to ensure alignment and timely execution of initiatives.
- Manage external agencies and vendors to deliver marketing and PR activities effectively.
- Lead and develop the local marketing team to achieve business and brand objectives.
Requirements
- Degree in Marketing, Communications, Business, or related discipline.
- 5–8 years of experience in marketing, branding, PR, or communications, preferably within retail, fashion, beauty, luxury, or consumer brands.
- Strong knowledge of digital marketing, CRM, social media, and public relations.
- Excellent project management, stakeholder management, communication, and analytical skills.
- Experience managing budgets, agencies, and integrated marketing campaigns.
