Overview
Associate – Product Marketing Jobs in Mumbai, Maharashtra, India at The Souled Store
Title: Associate – Product Marketing
Company: The Souled Store
Location: Mumbai, Maharashtra, India
About Us
The Souled Store is a homegrown youth casual-wear brand started in 2013. We are one of India’s largest online merchandising platforms with licenses like Disney, Warner Bros., WWE, IPL, Viacom18 to name a few. Apart from selling products with themed designs such as superheroes, movies, TV shows, and cartoons, the brand also is at the forefront of the latest youth style and fashion trends. In addition to core men and women wear apparel categories, we are also in the process of expanding to new categories and introducing new product lines in the existing categories like activewear, supima products, innerwear, personal care products like perfumes and very recently launched footwear and kidswear.
Although we are primarily an online brand, we’ve expanded in the offline retail space as well and have 16 offline stores with plans for expansion pan India.
The Souled Store was born out of the idea of loving what you do, from the soul. We believe that people do their best work when they love what they do. There are too many Monday mornings and you can’t go dreading every single one of them. Over the years, we have built a strong team of like-minded people that work smart, own their work, and think like leaders. If you identify with what we do and are interested in being a part of an aggressively growing brand, we would love to have you on board.
Roles & Responsibilities
Conduct market research to identify target audiences, market trends, and competitive landscape. Analyze data to inform marketing strategies and campaigns.
Assist in the creation of marketing collateral such as product brochures, presentations, website content, and social media posts. Ensure content is engaging, accurate, and aligned with brand guidelines.
Support the development and execution of marketing campaigns across various channels including email, social media, and digital advertising. Monitor campaign performance and provide recommendations for optimization.
Assist in planning and executing product launch activities including messaging development, collateral creation, and promotional strategies. Coordinate with cross-functional teams to ensure successful product launches.
Monitor key performance indicators (KPIs) and metrics to track the effectiveness of marketing initiatives. Generate regular reports to communicate performance and insights to stakeholders.
Requirements
6 Months to 1 Year of experience in a similar field
Strong written and verbal communication skills.
Detail-oriented with excellent organizational skills.
Ability to work effectively in a fast-paced, team-oriented environment.
Proficient in Microsoft Suite & G-Suite
Note : Our hiring team will review your application and should we find your background to be a fit for this role, we will be in touch.If you don’t get a response from our team within seven days, please know that your profile may not be a match for our current requirements. However, we appreciate your interest and encourage you to explore future opportunities with us.
