Brand Manager

Overview

Brand Manager Jobs in Miguel Hidalgo, Mexico City, Mexico at Altra Running

Title: Brand Manager

Company: Altra Running

Location: Miguel Hidalgo, Mexico City, Mexico

At Altra, we are on a never-ending journey to seek out opportunities to unlock potential in ourselves and others and to create a more diverse and inclusive running community. When we’re all working together as the best versions of ourselves, we can feel empowered both individually and as a community.

So, before we get to the job details, take a minute to learn a little more about us – our values and our culture. If you can see yourself working side-by-side with a team of people driven to discover more about ourselves and the world around us, Altra just may be the place for you.

To learn more about our values and our culture, visit Altra Careers or www.altrarunning.com

Altra is a VF Corporation brand.

VF is a global apparel company that connects people to the lifestyles they value through our portfolio of iconic brands. At the heart of our journey is our purpose: we power movements of sustainable and active lifestyles for the betterment of people and our planet. This is our purpose. It’s why we come to work every day. It unites us and guides us as we work together to achieve our goals. This is our calling. Learn more at vfc.com

Brand Manager, Altra Running

Years of Related Professional Experience:

• 5–8 years of experience in brand (marketing & commercial) management: marketing, account management, trade marketing, retail marketing, or consumer activation within fashion, sports, running, lifestyle, or consumer goods.
• Proven experience developing and executing seasonal marketing plans, product launches, brand campaigns, and retail activations across wholesale and/or DTC channels.
• Experience translating brand strategy into market-relevant initiatives that drive awareness, consumer engagement, sell-out, and brand heat.
• Strong background managing marketing calendars, campaign execution, budgets, agencies, vendors, and cross-functional stakeholders.
• Preferred: experience working with wholesale accounts, commercial calendars, sell-out initiatives, assortment discussions, or partner marketing plans.
• Preferred: exposure to retail planning, forecasting, sell-through analysis, OTB, margin, or inventory management to support business decisions.

Skills:

• Brand marketing & local execution: Ability to translate brand direction into relevant market initiatives, seasonal campaigns, consumer moments, and retail activations.
• Trade / partner marketing: Experience developing retailer-focused marketing plans, including co-op initiatives, in-store activations, digital placements, seasonal events, and visibility programs.
• Consumer & market understanding: Strong ability to identify consumer insights, running/lifestyle trends, competitor activity, and local opportunities to strengthen brand relevance.
• Campaign & project management: Ability to manage timelines, budgets, agencies, assets, vendors, stakeholders, and execution details across multiple marketing initiatives.
• Retail and wholesale activation: Strong understanding of how to bring brand campaigns to life at point of sale, through visual visibility, product storytelling, promoter teams, and account-level activations.
• Ability to understand sales performance, sell-out, margin, inventory, and account priorities to ensure marketing plans also support business growth.
• Ability to partner closely with Sales, Merchandising, eCommerce, VM, PR, Finance, Supply, and regional/global teams to deliver aligned execution.
• Analytical capability: Ability to track campaign performance, sell-out impact, traffic, engagement, conversion, visibility, and key learnings to optimize future plans.
• Wholesale account exposure: Understanding of wholesale business models, retailer dynamics, joint business planning, assortment conversations, and sell-out drivers.
• Preferred: retail math / planning knowledge: Familiarity with forecasting, OTB, sell-through, stock cover, replenishment, margin, and P&L indicators.

Additional Comments:

• Wholesale or key account exposure preferred, especially with department stores, specialty retail, or premium/lifestyle accounts.
• Experience with El Palacio de Hierro strongly preferred.
• Business-level English.
• Advanced Excel preferred, especially for tracking sell-out, campaign performance, forecasts, and business KPIs.
• Experience managing agencies, vendors, promoters, retail activations, or brand events preferred.

Key Responsibilities:

• Develop and execute the annual and seasonal marketing calendar aligned with Altra’s brand priorities, product launches, commercial goals, and key consumer moments.
• Lead local brand marketing initiatives that build awareness, consumer engagement, and market relevance within the running and lifestyle communities.
• Coordinate integrated campaigns across retail, wholesale, digital, PR, events, community, and partner channels to ensure consistent brand storytelling.
• Develop brand-right activation plans, including in-store visibility, digital placements, seasonal events, co-op initiatives, and sell-out support.
• Support product launches through storytelling, asset coordination, retail execution, training support, consumer activations, and post-launch performance tracking.
• Align marketing initiatives with account priorities, assortment strategies, product stories, and seasonal commercial opportunities.
• Monitor campaign performance and business impact through marketing and commercial KPIs such as traffic, engagement, visibility, sell-out, conversion, margin, and ROI.
• Identify consumer insights, market trends, running community opportunities, and competitor activity to inform local marketing plans and activations.
• In charge of wholesale business reviews, seasonal previews, account presentations, forecasting conversations, and sell-out analysis when needed.

Free to Be, Inclusion & Diversity

As a purpose-led and performance-driven company, we strive to foster a culture of belonging rooted in respect, connection, openness, and authenticity. We are committed to building and sustaining a workplace that celebrates the diversity of our people, empowering everyone to show up as their authentic selves at work every day.

As an equal opportunity and affirmative action employer, VF is dedicated to supporting underrepresented groups while providing equal opportunities for both our associates and candidates.

If you like what you’ve read and are interested in becoming part of our team, we would love to hear from you!