Overview
Brand Marketing Coordinator(3+ years exp.) Jobs in Hanam, Gyeonggi, South Korea at Bake Plus – Savencia Korea
Title: Brand Marketing Coordinator(3+ years exp.)
Company: Bake Plus – Savencia Korea
Location: Hanam, Gyeonggi, South Korea
[ Key Responsibilities ]
- Strategic Brand Management
– Adapt and implement global brand strategies to fit local market dynamics and customer needs
– Define clear priorities to drive brand growth across targeted channels (e.g., hotels, chains, window bakeries…) and write the corresponding yearly brand plans based on market insights and sales priorities
– Ensure consistency of brand positioning and messaging with the global brands across all touchpoints
– Create campaigns specifically catered to the South Korean market aligned with the global brand identity
– Contribute to the web editorial plan (social media, website…) in collaboration with the Webmarketing Manager.
- Customer Engagement Strategy & Programs
– Design and develop impactful customer engagement programs (e.g., seminars, training sessions, competitions, pop up stores, training abroad…)
– Create insight-driven content tailored to chefs in South Korea – in addition to what the brands provide.
– Develop product storytelling, usage concepts, and application ideas (recipes, formats, benefits) in collaboration with the chef team
– Support the sales team in preparing customer catered proposals and participate to the meetings (KA, hotels…)
– Track program performance and prepare post-activity reports with actionable recommendations
– Track ROI of marketing initiatives
- Commercial Performance & Impact
– Portfolio management : recommend portfolio optmisation (stop and go) based on volume and profitability analysis in collaboration with the controlling department.
– Portfolio recommendation per brand (product) per targeted channels, with monthly analysis.
Monitor and analyze business performance per brand per product per channels (sell-in, sell-out, margin, product adoption rate)
– Support the development of pricing policy for new products by providing the right positioning based on competition monitoring and margin structure analysis. Recommend repositioning on existing portfolio when necessary.
– Marketing budget management
- Market & Consumer Insights
– Monitor market trends, competitor activities, incl. price, and customer behaviors through available tools and market datas available.
– Collect and consolidate customer insights from internal and external stakeholders
– Identify growth opportunities and recommend strategic actions
– Provide market insights and feedback to global teams or suppliers as well as to the sales team
** Reporting to : Brand Manager
[ Requirements ]
- Bachelor’s degree preferred; or equivalent practical experience
- 3 years of experience in marketing, brand coordination, or trade marketing
[ Required Competencies ]
- Fluent in both Korean and English (written and verbal communication)
- Strong analytical skills with the ability to interpret data and generate insights
- Proficiency in PowerPoint and Excel (reporting, basic analysis)
- Strong communication and interpersonal skills (Sales Team, Chef team, Event project management team)
- High level of organization and attention to detail
- Proactive mindset with ability to work autonomously
- Ability to manage multiple priorities in a fast-paced environment
- Team player with strong cross-functional collaboration skills
[ Preferred Qualifications ]
- Experience in FMCG, foodservice, or B2B environments is a strong plus
- Exposure to event coordination, content creation, or sales support is advantageous
- Familiarity with digital marketing tools or social media platforms is a plus
