Overview
Brand Marketing Executive Jobs in Istanbul, Türkiye at Skechers Türkiye
Title: Brand Marketing Executive
Company: Skechers Türkiye
Location: Istanbul, Türkiye
A multi-billion-dollar, award-winning global brand, Skechers designs and develops lifestyle and performance product known for style, innovation, quality and comfort. Along with its diverse footwear offering, the Company’s head-to-toe collections for men, women and kids include a growing range of apparel and accessories.
With international business representing more than half of its total sales, Skechers has product available in more than 170 countries and significant opportunities for continued expansion worldwide. The Company sells its collections through third-party wholesale partners and directly to consumers via more than 3,550 Skechers retail stores and e-commerce platforms.
BRAND MARKETING EXECUTIVE
- Minimum of 7 years online media planning is preferred,
- Exceptional verbal/written communication and organization skills,
- Fluent in English,
- Proficient in Microsoft Office (Outlook, Word, PowerPoint, Excel),
- Solid presentation skills,
- Analytical mindset to setup objective, KPIs, optimisations, commercially driven,
- Experience in sporting goods / ready to wear / fashion retail preferred,
- Marketing budget management.
Key Responsibilities:
- Coordinate the management and growth of media channels by aligning global content adaptation and local content needs with relevant stakeholders.
- Orchestrate the execution of campaigns in line with the annual and seasonal Go-To-Market calendar, ensuring cross-team and agency alignment and timely delivery.
- Consolidate performance insights from relevant teams, facilitating regular reporting and identifying optimization opportunities.
- Support the Global Brand teams communication process, coordinating content approval processes and ensuring smooth communication flow.
- Align internal teams and external agencies on digital and visual content requirements, timelines, and deliverables.
- Safeguard brand consistency across all platforms by aligning outputs from different teams
- Support media planning and budget tracking processes by coordinating inputs from relevant teams and partners.
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