Overview
Buyer – Ralph Lauren Jobs in Bangalore Rural, Karnataka, India at Aditya Birla Group
Title: Buyer – Ralph Lauren
Company: Aditya Birla Group
Location: Bangalore Rural, Karnataka, India
Job PurposeKey Result AreasSupporting Actions
Impact the Brand Financials
Monitor the marketing budget and expenditure
Monitor % Sales from new marketing campaigns to understand the impact of initiatives.
Build & execute Communication & Marketing plans
Develop and execute comprehensive marketing strategies tailored to the unique market characteristics of the territory while aligning with the global brand vision.
Conduct in-depth market research and analysis to identify local consumer preferences, trends, and competitive landscape, informing strategic decisions.
Collaborate with the PRL Brand Head to define clear marketing objectives, KPIs, and a roadmap for achieving sales growth and brand visibility goals.
Craft innovative and data-driven marketing plans that encompass offline and online channels, ensuring a cohesive and compelling brand message.
Continuously assess and adapt marketing strategies based on performance metrics, customer feedback, and emerging market trends, optimizing effectiveness.
Execute on communication and marketing plans ensuring that a consistent 360 degrees approach through all consumer touch points is in line with the Brand’s Point of View
Elevate PR strategy
Craft PR worthy activations and exclusive brand stories integrated to marketing campaigns. Develop and execute strategic PR campaigns and events, securing media coverage and increasing brand visibility in the territory.
Increase agency effectiveness by identifying opportunities for participating in industry stories, calendarize speaking ops for Brand Head, initiate seasonal presentations to key media houses. Coordinate press releases, product launches, and store openings, ensuring a consistent and positive brand narrative.
Cultivate and maintain strong relationships with local media outlets, influencers, and key industry stakeholders, serving as the primary point of contact for media inquiries and partnerships.
Identify and leverage opportunities for earned media through compelling storytelling and strategic pitching to relevant media contacts.
Measure and report on the effectiveness of PR efforts, tracking media placements, impressions, and sentiment, and using insights to refine future PR strategies.
Brand Promotion
Lead the development and execution of brand-building initiatives that elevate Polo Ralph Lauren’s presence in the territory and foster brand preference among consumers.
Foster strategic partnerships and collaborations with local influencers, media outlets, and relevant organizations to amplify the brand’s reach and credibility.
Ensure brand consistency and adherence to brand guidelines across all marketing materials and campaigns, maintaining the brand’s luxury image.
Oversee the creation of captivating and culturally relevant content that resonates with the target audience, effectively communicating the brand’s heritage and values.
Monitor customer sentiment and feedback, leveraging insights to fine-tune brand messaging and engagement strategies for increased resonance.
Customer engagement
Improve employee engagement for GTMs. Improvise on merchandise styling at stores, ready for Instagram. Work with VM to style instore and window displays for GTMs.
Initiate localized marketing that can help drive walk-in/business.
Digital Marketing
Develop and implement a robust digital marketing strategy encompassing social media marketing, email camp…
