Overview
Campaign Marketing Specialist Jobs in Melbourne, Victoria, Australia at UNIQLO
Title: Campaign Marketing Specialist
Company: UNIQLO
Location: Melbourne, Victoria, Australia
UNIQLOstems from the words ‘unique’ and ‘clothing’ – simple and clever, just like our clothes. Our philosophy is based on the premise of Life Wear: apparel that comes from the Japanese values of simplicity, quality and longevity. Designed to be of the time and for the time, Life Wear is made with such modern elegance that it becomes the building blocks of each individual’s style.
UNIQLOcontinues to open large-scale stores in some of the world’s most important cities and locations, as part of its ongoing efforts to solidify its status as a global brand. Today the company has more than 2,400 stores in 26 markets – including Australia, Belgium, Canada, China, Denmark, France, Japan, Germany, Hong Kong, Indonesia, Italy, India, Malaysia, Macau, Netherlands, Philippines, Poland, Singapore, South Korea, Spain, Sweden, Taiwan, Thailand, U.K, U.S and Vietnam.
The Opportunity
Campaign Marketing Specialist is to become one the key members of the marketing team as the UNIQLO store network and brand presence grows in the Australian marketplace. This person will be working closely with the broader marketing team, the Campaign Marketing Specialist will be responsible for developing and executing integrated marketing communications campaigns with excellence.
Key Responsibilities:
• Developing and executing integrated marketing campaigns with respect to global and local business objectives and product focus.
• Understanding strategic business and product insights, developing measurable campaign objectives, briefing agencies, and media planning across paid, earned and owned media channels.
• Leading all internal and external stakeholders to ensure campaigns executed across all consumer touchpoints including ATL, BTL, social media, eCommerce, consumer events and in-store.
• Managing brand social media content in line with the overall Marketing calendar and key product focus.
• Developing and managing customised marketing campaigns for new store openings, in line with business growth plan.
• Managing ongoing communications with shopping center marketing teams to ensure support across center channels.
Skills, experience and knowledge
• 5+ years’ experience in marketing within a retail environment delivering integrated communications campaigns including paid, earned, and owned media channels.
• Tertiary qualifications in Marketing.
• Experience managing social media including strategy development and paid advertising.
• Experience working with media and creative agencies including briefing, media selection and execution.
• Excellent verbal and written communication skills, with the ability to engage multiple stakeholders internally and externally.
• Ability to manage multiple projects for several stakeholders and deliver on time and in adherence to briefs.
• Experience in the Fashion industry well regarded but not mandatory
What’s in it for You?
Opportunity to work in a leading global fashion retailer
Generous employee discounts and benefits
Collaborative, engaging workplace culture – combining the best of Japanese and Australian culture
To be eligible to apply, you must have full working rights in Australia.
For more information about Fast Retailing / UNIQLO, please visit our website at www.fastretailing.com/employment/en/
