Overview
Category Manager – Toys Jobs in Singapore, Singapore at MINISO SG PTE LTD
Title: Category Manager – Toys
Company: MINISO SG PTE LTD
Location: Singapore, Singapore
About Miniso
The MINISO Brand founder Jack Ye gained inspiration for MINISO while on vacation with his family in Japan in 2013. He came across several specialty stores which stocked good quality, well designed, and inexpensive products that were mostly manufac-tured in China. With his knowledge and experience in product development, supply chain, and the fashion industry, Jack established MINISO with its headquarters in Guangzhou, China, a brand catering to young people around the world.
MINISO’ s original intention was to enable the young generation to enjoy life through high-quality products and services. He wanted customers to have affordable, well-designed, quality products.
Through consumer insights gained from its international operations, MINISO evolved its definition of “extreme aordability”, while proposing the concept of “interest-based consumption” for the first time in the retail industry. To meet the needs of young consumers, MINISO innovates through co-branding partnerships with popular license holders, its excellent designs, and trendy technology , and launches products that are visually pleasing, easy to use and fun to play with.
At the same time, as consumer behavior has shifted to include multiple touchpoints, MINISO has embraced an omni-channel strategy combining the online and online market, providing consumers with a seamless shopping experience.
MINISO operates its global business under its brand slogan ” Life is for fun “. Today, MINISO has successfully entered over 100 countries and regions and opened more than 5,500 stores around the world, covering the core business districts of world-renowned cities such as New York, Los Angeles, Paris, London, Dubai, Sydney, and Istanbul. MINISO will continue creating joyful and high-quality life experiences for hundreds of millions of consumers around the world.
The Role
Responsibilities
Conduct in-depth research on the trend of trendy toys, analyze consumer needs and preferences, and accurately position the development direction of the trendy toys category.
Responsible for developing and introducing new products, from creative ideas, and supplier selection to product shelves, to ensure product uniqueness and market competitiveness.
Develop marketing and promotional strategies for the Tide toys category and work closely with the marketing team to increase brand awareness and influence in the Tide toys area.
Monitor the sales data and inventory status of the products, and adjust the product mix and replenishment plan promptly to ensure stable sales growth and reasonable inventory turnover.
Collaborate with cross-functional teams, including design, purchasing, shop operation, etc., to ensure the seamless and efficient implementation of Tide products from design concept to end sales.
Ideal Profile
Requirements
Welcome Fresh Graduate, Bachelor’s degree or above, relevant major preferred.
At least [1] year of experience in category management or related product development in the hip toy industry.
Familiar with the whole chain operation of product design, production, and sales of trendy toys.
Excellent market analysis and data interpretation skills, making accurate data-based decisions.
Creative thinking and teamwork spirit, able to work efficiently in a fast-paced environment.
What’s on Offer?
Fantastic work culture
Opportunity to make a positive impact
Work alongside & learn from best in class talent
