Overview
Chief Executive Officer ( Craft brand) Jobs in Hanoi Capital Region at PERSOL APAC
Title: Chief Executive Officer ( Craft brand)
Company: PERSOL APAC
Location: Hanoi Capital Region
Overview:
Chief Executive Officer is accountable for leading a successful global expansion, shaping the organization into an internationally recognized craft brand with a strong and credible presence on the global stage. This includes delivering sustainable revenue growth while driving organizational maturity and long‑term scalability. The position has a strong focus on strategy and growth, brand and creative leadership, and building a scalable organization capable of international expansion, while preserving the core craftsmanship values that define the brand.
Key Responsibilities:
1. Strategic Vision and Growth
- Formulate and implement a comprehensive global growth strategy for the organization, covering market prioritization and operational frameworks.
- Target consistent revenue growth of 20-30% per year while upholding financial stability.
- Define the strategic positioning between branded and white-label products to optimize resources effectively.
- Lead initiatives for capacity expansion, ensuring readiness for the upcoming factory transition planned for 2027.
2. Brand Stewardship and Creative Leadership
- Champion the brand’s DNA of craftsmanship, ensuring it resonates with both accessibility and the rich Vietnamese heritage.
- Oversee research and development, guiding design and collecting directions to align creativity with market needs.
- Safeguard brand consistency across all touchpoints, including products, collaborations, and communications.
3. Global Market Development
- Amplify the organization’s presence in key international markets (Europe and the United States) through exhibitions and strategic partnerships.
- Develop capabilities in sales and business development to drive international growth.
- Forge and maintain strategic relationships with global retailers and institutional partners.
4. Operational Excellence
- Create and maintain a scalable operational platform, covering all aspects from R&D to sales.
- Enhance systems and processes to support complicated operational needs while sustaining growth.
- Ensure that product quality remains high while preserving our commitment to craftsmanship.
5. Leadership and Organizational Culture
- Develop and nurture a high-performing leadership team, particularly within creative and commercial functions.
- Inspire a unified vision throughout the organization, fostering a sense of pride in our Vietnamese heritage.
- Encourage a culture of creativity balanced with operational discipline and performance focus.
Qualifications:
- Bachelor's degree in Business Management, Supply Chain Management, or related fields; an advanced degree is an asset.
- 10-15 years of leadership experience, ideally in senior roles such as CEO, General Manager or Head of Business.
- A deep understanding of the value chain from design, manufacturing to commercialization.
- A successful track record in luxury or design-led sectors, preferably in lifestyle, furniture, arts, home décor, fashion, craftmanship or related industries.
- Proven experience in developing international markets, particularly in Europe and the U.S.
- Strategic mindset with strong execution capabilities.
- Highly attuned to brand and design, while maintaining a commercially grounded perspective.
- Proven ability to lead and motivate teams across diverse functions.
- Entrepreneurial spirit with a balanced approach to risk management.
- Fluency in English is essential; proficiency in French is advantageous.
