Overview
Content Writer Jobs in London, England, United Kingdom at Origin Coffee
Title: Content Writer
Company: Origin Coffee
Location: London, England, United Kingdom
We’ve come a long way since 2004—and we’re just getting started.
As one of the longest-standing independent coffee roasters on UK shores, the love of coffee fuels everything we do. We are on an exciting growth journey, striving to deliver our own unique take on speciality coffee and hospitality to more people than ever before.
We build, nurture, and champion relationships at the source, celebrating producers, seasonality, and provenance. We support direct trade, traceability, and quality. From crop, to cup, every step of our journey is considered; we’re proud to be held accountable, always striving for better ways to do business, placing people and planet before profit.
Our product spans more than just amazing coffee, we are also passionate about bringing the world of speciality to life through a programme of education. From teaching professional SCA qualifications to at-home enthusiast brewing courses. Our digital channels are also an opportunity for us to offer engaging learning content such as onsite ‘how to guides’ and inspiring social content series.
We are proud to roast for some of the UK’s leading independent speciality coffee shops, bakeries, hotels, and restaurants. We have 1000’s of at-home coffee subscribers and 8 beautiful coffee shops across London, Cornwall, Bristol, and Edinburgh (opening Spring ’24).
We are so proud our brand, it is an important consideration within each touchpoint of our business; every aspect needs to feel distinctly Origin. From the design of our coffee shops to our packaging, from an email subject line to our onsite journal and the pitch documents we write to win new business. The Content Writer plays a central role in ensuring our brand consistently remains on point.
The Origin Content Writer innately connects to the brand. A coffee lover who considers themselves as much a fan of our product as they are a member of the brand team. They can naturally place themselves in the shoes of our customers and craft exceptional stories which seamlessly span our different channels and audiences.
They understand the value and power that language and image can have in bringing our stories to life. This role works hand in hand with the Social & Content Creative to create stories which engage, inspire, and educate.
Being tuned into the commercial priorities of the business is essential for this role. Understanding the part they play in helping us achieve our goals, The Content Writer ensures they understand the business objectives of any project before getting to work.
RequirementsThe main areas of responsibility are
Work with the brand team to develop, plan and execute stories and campaigns throughout the year (across journal, email, website, print and social) which align with our marketing and business objectives
Hold a close working relationship with Origin’s Director of Coffee, ensuring you are connected and informed about our product and the messages we want to deliver
Align yourself closely with the channel marketing leads (ecommerce, retail, wholesale, product) to understand the business priorities and how you can support. This will include (but not limited to):
Creating SEO focused journal posts
Crafting sales decks and pitching documents for the Wholesale team
Delivering hard-working copy for in-store point of sale
Writing and proofing assets for new coffee releases
Help to create a consistent tone of voice across a…
