Overview
Copy Lead – Beauty & Lifestyle Jobs in Mumbai Metropolitan Region at Schbang
Title: Copy Lead – Beauty & Lifestyle
Company: Schbang
Location: Mumbai Metropolitan Region
Copy Lead – Beauty & Lifestyle
Location: Mumbai
Experience: 4+ years
Department: Creative
About the Role
We’re looking for a Copy Lead who knows how to turn beauty, lifestyle, culture, and consumer insights into ideas people want to talk about.
You’ll be responsible for shaping the brand voice, leading creative thinking, and developing campaigns across digital, social, and integrated platforms. You should be equally comfortable writing a sharp one-liner, building a campaign thought, or presenting a big idea to a client.
Key Responsibilities
- Lead the copy and creative direction for beauty and lifestyle brands.
- Develop creative concepts, campaign ideas, digital-first communication, social content, and brand narratives.
- Own the tone of voice and storytelling across platforms.
- Translate consumer, cultural, and beauty trends into relevant and impactful communication.
- Work closely with Art Directors, Designers, Social Media, Strategy, and Account teams to develop integrated campaigns.
- Mentor and guide junior and mid-level copywriters.
- Review and refine copy to ensure it is strategically relevant, creatively strong, and grammatically sound.
- Present ideas and creative concepts confidently to internal teams and clients.
- Stay updated on emerging trends across beauty, fashion, wellness, lifestyle, pop culture, and social media.
- Take ownership of multiple projects while maintaining quality and meeting deadlines.
What We’re Looking For
- 4+ years of experience in copywriting/creative, preferably with experience in beauty, fashion, lifestyle, FMCG, or consumer brands.
- Strong conceptual and storytelling abilities.
- Excellent command of English and a sharp understanding of language, tone, and culture.
- Experience in developing 360° campaigns and digital-first ideas.
- Strong understanding of social media and what makes content culturally relevant and shareable.
- Ability to think beyond just copy and contribute to the overall creative idea.
- Strong presentation and client-facing skills.
- Prior experience mentoring or leading a team of creatives is preferred.
- A portfolio that demonstrates campaign thinking, strong writing, and creative problem-solving.
