Overview
Copywriter Jobs in New York, NY at Ralph Lauren
Title: Copywriter
Company: Ralph Lauren
Location: New York, NY
Ralph Lauren Corporation (NYSE:RL) is a global leader in the design, marketing and distribution of premium lifestyle products in five categories: apparel, accessories, home, fragrances, and hospitality. For more than 50 years, Ralph Lauren’s reputation and distinctive image have been consistently developed across an expanding number of products, brands and international markets. The Company’s brand names, which include Ralph Lauren, Ralph Lauren Collection, Ralph Lauren Purple Label, Polo Ralph Lauren, Double RL, Lauren Ralph Lauren, Polo Ralph Lauren Children, Chaps, among others, constitute one of the world’s most widely recognized families of consumer brands.
At Ralph Lauren, we unite and inspire the communities within our company as well as those in which we serve by amplifying voices and perspectives to create a culture of belonging, ensuring inclusion, and fairness for all. We foster a culture of inclusion through: Talent, Education & Communication, Employee Groups and Celebration.
The Copywriter, Digital role is responsible for developing engaging, informative, and brand appropriate content strategies and copy to elevate the customer experience (CX) across Ralph Lauren digital globally. They will work with the product/platform development, information technology, customer experience, content marketing, and digital creative teams to develop content and write copy for digital products, such as Ralph Lauren.com and the Ralph Lauren App. As functionalities and information evolves across regions, they will be responsible for refining and developing CX messaging. The Copywriter, Digital will also lead copy for customer-focused brand initiatives, including hospitality, gifting, and stores. When needed, they will support the digital copy team on the seasonal brand campaigns and special projects workstreams. They will be responsible for concepting content strategies and writing copy for each campaign across all digital platforms—site, email, social, and other digital marketing channels—in partnership with digital design and content marketing teams.
Write engaging, informative, and brand-appropriate CX copy for Ralph Lauren’s digital products globally, including but not limited to RalphLauren.com and the Ralph Lauren App
Establish efficient end-to-end copy processes and workflows with cross-functional CX teams
Advocate for copy best practices while balancing business demands and design/platform capabilities
Adapt CX copy and content as region-specific information and functionalities evolve
Lead customer-focused brand initiatives, including but not limited to Hospitality, Gifting, and Stores
Support the digital copy team on seasonal brand campaigns and special projects where needed
Partner with content marketing, brand creative, and digital design to develop content strategies and optimal messaging to drive global business in line with the global corporate strategy
Write and edit copy for campaigns and special projects across site, email, social, and digital marketing
Partner with digital marketing and digital design teams to bring these strategies to life across digital creative
Present copy in internal reviews and meetings with senior leadership, assuming responsibility that feedback is absorbed and actioned upon
Partner with brand copy and product copy teams when needed to ensure consistent messaging
Use the latest performance metrics and testing to inform content and copy strategy and execution
Salar…
