Overview
Creative Director Jobs in Hanoi Capital Region at Semi-Sense
Title: Creative Director
Company: Semi-Sense
Location: Hanoi Capital Region
About the Company
Semi-Sense is a contemporary womenswear startup brand built on minimalism, elegance, and timeless design. We create premium fashion pieces that move beyond short-term trends, expressing luxury through our own distinct styles, materials, and creative perspective. Based in Southeast Asia with a global outlook, our team brings over a decade of experience across fashion, commerce, operations and marketing.
Role Description
We are looking for a Creative Director to own and shape the creative identity and product direction of the brand, working alongside a Brand/Marketing Lead to build a scalable, differentiated fashion business.
This role is ideal for a Head Designer or Senior Designer with deep product development knowledge and a sense of fashion creativity, ready to step into a broader leadership position – beyond product and into full brand creation.
Responsibilities
Creative and Brand direction
- Define and evolve the brand's creative identity, aesthetic and visual language
- Establish a clear and consistent brand world across product, campaigns, and channels
- Lead creative direction for campaigns, lookbooks, and visual storytelling
Product and Collection direction
- Own the creative vision of collections (concept, silhouette, material direction)
- Work closely with design and production teams to ensure product coherence and quality
- Ensure product alignment with brand positioning and target customer
Storytelling & Campaign alignment
- Translate product and brand into compelling narratives
- Collaborate with Brand Marketing Lead to ensure campaigns reflect brand identity
- Define key messages and seasonal themes
Cross functional collaboration
- Realize your vision for the brand alongside our marketing, operations, design and manufacturing teams
- Balance creative ambition with commercial viability
Qualifications
- 7-10 years experience in fashion design or creative roles
- Strong portfolio demonstrating collection development and brand identity thinking (not just design execution)
- Deep understanding of silhouette, materials, garment construction, as well as fashion cycles and product strategy
- Strong aesthetic judgment and taste
- Ability to connect product, brand, and customer
- Experience working cross-functionally with marketing and business teams
Preferred:
- Currently or previously in a Head Designer / Design Lead / Creative Lead role
- Experience building or scaling a fashion brand
- Experience in contemporary/premium segment
What We Offer
- Competitive salary & bonus package, long term equity compensation available depending on performance
- Working directly with founders and creative directors in launching a new brand, with long term vision and solid financial & human resource investment
- Ownership over brand campaigns and launch strategy; ample room to express your own creativity
- Opportunity to build a premium fashion brand from early stage
- Exposure to both creative and commercial decision-making
