Overview
Creative Director, Luxury Brands Jobs in Portland, OR at Kohler Energy
Title: Creative Director, Luxury Brands
Company: Kohler Energy
Location: Portland, OR
Work Mode: Hybrid
Location:Hybrid at Kohler, WI, Dallas, TX or Portland, OR
OpportunityT he Creative Director, Luxury Brands is responsible for setting the creative tone of Kohler’s Luxury brand portfolio across global and content platforms, ensuring execution is to the highest standard and reflective of the individual brand’s positioning with the portfolio.
They will own imagining and directing the vision, creative concepts, and execution of the brands, working with internal and external creative teams and brand marketing functions, including conceptual strategy, narrative, experiences, and digital and social executions. They will drive the voice, look and attitude of the brands to ensure a high-quality consistent brand identity globally.
Specific Responsibilities
Create process, execution and direction for photo/video shoots, on and off set.
Help to define brand guides and templates.
Partner with marketing brand leads internal and external creative/production agencies to execute work that is of the highest quality and consistency.
Partner with the marketing brand leaders to ideate, champion, and produce sophisticated editorial content.
Develop and present campaign concepts, working with the brands to ensure that the business objectives are met.
Execute a wide variety of elevated collateral (digital media, video, print, paid and organic social content, and more).
Utilize a content creator mindset to develop fresh material that engages and delights customers for both the designer and homeowner market.
Work with retouchers and editors–both internally and externally–to provide feedback and take assets to the finish line.
Audit aging assets and manage new ones across the brands.
Stay up to date on best practices; understand the nuances of paid & organic platforms.
Manage multiple projects and deadlines with grace.
Present clearly, take feedback gracefully, move forward.
Continuously streamline creative processes to improve team structure at a wider level.
Marketing
Market and Customer Insights
Develop and maintain an expert understanding of the needs of existing and target customers, including end-use consumers, architects, and interior designers.
Develop and maintain an understanding of the competitive landscape, including competitor strengths, weaknesses and how to win in the marketplace.
Direct Brand Creative Content
Lead brand vision and evolution for the portfolio of luxury brands.
Ensure cohesive brand strategy for each brand, and for the portfolio of brands in total.
Lead team to partner in execution across brands where appropriate.
Strategic & Financial Oversight
Develop plan, metrics, and accountability to match and execute business strategic plans.
Oversight and management of Budget for assigned department and approve applicable spends.
Oversight and management of project budgets in partnership with Account and Project Manager to ensure objective is met and in line with quality and time considerations.
Leadership & Talent Development
Actively promote and cultivate an inclusive and collaborative work environment in line with company values.
Skills/Requirements
Bachelor or Master’s in design or related field equivalent combination of education and experience.
Minimum of 15+ years of creative experience in creative direction, art direction and design; focused on luxury consumer brands.
10+ years’ well-rounded man…
