Overview
CRM & Data Lead Jobs in New Delhi, Delhi, India at CHANEL
Title: CRM & Data Lead
Company: CHANEL
Location: New Delhi, Delhi, India
Chanel is a world leader in creating, manufacturing and distributing luxury products, including Ready-to-Wear, Accessories, Fragrances, Makeup, Skincare, Jewellery, and Watches. Founded by Gabrielle Chanel in 1910, the House remains dedicated to quality craftsmanship and offering high-end creations. At present, Chanel employs more than 32,000 people worldwide.As an independent company, its core values are grounded in:
Exceptional creation and client experience
Nurturing human potential
Having a positive impact – on people, the environment, and communities around the world.
As part of this, the House promotes arts, culture, and creativity, while investing significantly in key areas including research & development, sustainability, and innovation.
CRM & Data Lead
The Digital & Media department is looking for CRM & Data Lead for management and implementation of CRM projects, data and tools, while leading optimization and innovation to enhance the omnichannel client experience. The role will ensure CRM business needs are met from capturing client data to engaging local clients across 3 divisions. This role is required to work in close collaboration with digital team, retail team, marketing team and 3rd party vendors to ensure smooth operation and data analysis to optimize all aspects of experience for both internal and external clients. A high level of collaboration and project management as well as excellent communication skills are key to success in this role with many stakeholders in different areas of the business.
The impact you can create at CHANEL
CRM & Digital Tools
Drive a client-centric culture within all boutiques across 3-Divisions by championing effective client engagement and sophisticated client experience to enable retail teams to develop long lasting relationships with clients, and to ensure that the Brand is perceived as the Ultimate House of Fashion Luxury
Seamless execution of client strategy & development in partnership with local retail, marketing & boutique teams to drive the full client journey
Confirm needs for all CRM campaigns across 3 divisions (targeting, assets, planning)
Responsible for and the key contact of the clienteling tools including the internal app for retail teams, ensuring application maintenance and a strong user experience; Implement the roll-out of our clienteling tools including the app at the POS, train our sales advisors accordingly
Ensure seamless execution of CRM campaigns according to approved requirements
Provide reports and learnings to enhance future campaigns and automation briefs
Assist 360 customer journeys understanding via data analysis, findings, and concrete recommendations in line with the Marketing, CRM and Omni-channel strategy and objectives
Responsible for client data analysis
Report on campaign performance, developing post-campaign analysis & client insights and regularly share successes and learnings
Work with the Internal Agency team on developing advanced CRM practices
Manage email marketing calendar; targeting and orchestration of all 1-to-many and 1-to-1 client communication campaigns across all touch points ensuring that the central guidelines are met
Leverage VIC programme to design a dedicated path to our top tier clients
Support the business review process to drive the achievement of business KPIs
Provide planning and liaison support amongst local IT, regional IT, vendors, agencies and the division t…
