Overview
CRM / Sales Manager Jobs in Dubai, Dubai, United Arab Emirates at Abadia أبـاديـا
Title: CRM / Sales Manager
Company: Abadia أبـاديـا
Location: Dubai, Dubai, United Arab Emirates
THE ROLE
Abadia is an ethical luxury label rooted in culture, craft, and a quieter form of luxury. Founded in Saudi Arabia and operating out of our Al Quoz atelier in Dubai, we design timeless contemporary pieces with careful attention to fabric, detail, and meaning. Our name draws from the Arabic words for desert and timelessness, and that spirit runs through everything we make and everyone we work with.
We are looking for a CRM / Sales Manager to own the customer relationship function at Abadia and lead the evolution of our sales and CRM business unit. This is a hands-on role for someone who is equally comfortable with data and with people, and who understands what it means to build lasting customer relationships in a fashion context.
You will report directly to the COO and lead a team of three, spanning inventory and logistics, e-commerce operations, and sales.
WHAT YOU WILL DO
Customer Strategy
– Own the end-to-end CRM strategy, from acquisition through retention and reactivation
– Build and maintain a clear picture of the Abadia customer: who they are, how they shop, and how to deepen that relationship over time
– Develop segmentation frameworks and customer lifecycle programmes across all channels
– Drive clienteling capability across the team, translating data into personalised, high-touch customer interactions
Sales Leadership
– Lead and develop a team of three: Inventory & Logistics, Ecom Admin, and Sales Associate
– Set and track team sales targets, holding the team accountable to both individual and collective performance
– Own the sales reporting cycle, including weekly performance reviews, pipeline tracking, and forecasting
– Collaborate with the COO on sales strategy and the evolution of the business unit structure
CRM & Data
– Take ownership of Abadia’s CRM platforms and ensure data integrity, process discipline, and tool adoption across the team
– Build reporting frameworks that make performance visible, actionable, and easy to act on
– Work with operations to connect CRM data with inventory, e-commerce, and production insights
– Identify gaps in the current CRM capability and lead the work to close them
E-Commerce & Channel Management
– Oversee e-commerce operations as part of the team’s remit, ensuring the online channel is performing and customer experience is consistent
– Support the development of channel strategy in partnership with the COO
– Monitor and optimise conversion, retention, and repeat purchase metrics across digital and physical touchpoints
Cross-Functional Collaboration
– Work closely with production and logistics to ensure fulfilment and inventory levels support the customer promise
– Partner with the CEO and Brand Marketing team on product launches, client events, and campaign execution
– Contribute to the broader operational rhythm of the business as a senior member of the Abadia team
WHAT WE ARE LOOKING FOR
Experience
– 5+ years in CRM, customer engagement, or sales management, ideally within fashion, retail, or a related consumer environment
– Demonstrated experience leading small teams and developing people
– A track record of building or improving CRM functions, not just operating within them
– Background in fashion, luxury, or premium retail is a strong advantage
Skills & Tools
– Proficient in CRM platforms and comfortable evaluating and improving tooling
– Advanced in Google Suite and Microsoft Office
– Experience with Shopify and e-commerce operations
– Familiarity with ERP or inventory management systems; experience with Indigo8 is an advantage
– Comfortable with AI tools and project management platforms
– Strong analytical skills with the ability to translate data into clear actions
– Proficient in English, Arabic is advantageous
Who You Are
– You lead with curiosity and care. You want to understand the customer, not just manage the pipeline.
– You are organised and structured without being rigid. You can hold a plan and adapt when things change.
– You communicate clearly and directly, and you bring people with you.
– You are excited by the prospect of building something, not just inheriting a process.
– You are based in Dubai or ready to relocate.
COMPENSATION
Competitive salary plus commission. Details to be discussed at offer stage.
