Overview
Customer Relationship Management Specialist Jobs in Gurugram, Haryana, India at Qua
Title: Customer Relationship Management Specialist
Company: Qua
Location: Gurugram, Haryana, India
QUA
WE'RE HIRING
CRM Executive
FASHION & LIFESTYLE
Department: Marketing & Growth
Location: 736, Udyog Vihar, Phase 5, Gurgaon (Onsite)
Experience: 2 – 4 Years
Employment Type: Full-Time
Working Hours: 11AM- 7PM Monday- Saturday (Alternative Saturday is off)
About QUA
QUA is a premium Indian fashion & direct-to-consumer lifestyle brand redefining how modern India shops. We blend curated aesthetics with data-driven personalisation to deliver exceptional experiences across our digital and retail touchpoints. As we scale aggressively, we're looking for a sharp CRM Executive to own our customer lifecycle and make every interaction feel unmistakably QUA.
Role Overview
As a CRM Executive at QUA, you will be the custodian of our customer relationships — orchestrating lifecycle campaigns, driving retention, and turning one-time buyers into loyal brand advocates. You will work at the intersection of data, creativity, and technology to deliver personalised communication that resonates with our discerning D2C audience.
Key Responsibilities:
Campaign Management
• Plan, build, and execute end-to-end CRM campaigns across Email, WhatsApp, SMS, and Push
notifications
• Manage the campaign calendar aligned with product launches, festive seasons, and brand moments
• Create personalised customer journeys using segmentation and behavioural triggers
Retention & Lifecycle Marketing
• Design and optimise win-back flows for lapsed customers and re-engagement sequences
• Own post-purchase journeys — onboarding, repeat purchase nudges, cross-sell, and upsell flows
• Collaborate with the product and merchandising teams to craft contextually relevant communications
Loyalty & Community
• Support the execution and communication of QUA's loyalty programme — tiers, rewards, and
milestones
• Create VIP customer moments and exclusive engagement touchpoints for high-LTV segments
Data & Analytics
• Track, report, and optimise key CRM metrics: open rates, CTR, conversion, revenue per email, churn,
and LTV
• Build customer segments using RFM analysis and purchase behaviour data
• Conduct A/B tests on subject lines, send times, content, and CTAs; document learnings
What We're Looking For
• 2–4 years of hands-on CRM or lifecycle marketing experience, preferably in a D2C, fashion, or e-
commerce brand
• Proficiency in CRM/ESP tools such as Klaviyo, MoEngage, WebEngage, Clevertap, or similar platforms
• Data-comfortable: ability to read dashboards, slice segments, and draw actionable insights
• Excellent written English with a strong sense of brand voice and copy sensibility
• Organised, detail-oriented, and able to manage multiple campaigns simultaneously
Tools & Tech
Klaviyo Meta Ads Manager Google Analytics Shopify
WhatsApp Business API Excel / Google Sheets AI Sensy Cleavertap
Why Join QUA?
• Work with a fast-growing premium D2C brand with a strong design and brand identity
• Ownership from day one — your campaigns will reach thousands of real customers
• Collaborative, data-driven culture that values creativity and experimentation
To apply, send your CV + a brief note on your best CRM campaign to [email protected]
