Overview
Deputy General Manager | Brand.com (D2C) Jobs in Bengaluru, Karnataka, India at Arvind Fashions Limited
Title: Deputy General Manager | Brand.com (D2C)
Company: Arvind Fashions Limited
Location: Bengaluru, Karnataka, India
Role: GM/DGM- Brand.com | D2C Business
Location: Banaglore
About the Company
At Arvind Fashions, we are building a new-age, digital-first .com business for our portfolio of brands — combining the agility of a D2C native with the scale and strength of one of India’s leading fashion houses.
About the Role
We are looking for a Brand Head / GM to own the digital P&L for one of our brands. This is not a functional role — this is a business ownership role.
Responsibilities
- Driving brand.com revenue, contribution margin & EBITDA
- Owning customer acquisition, retention & growth metrics
- Leading digital strategy across assortment, pricing & promotions
- Running the daily .com operating rhythm with CoE teams
- Influencing Performance Marketing, Category & Product teams to deliver commercial outcomes
- Building and scaling the brand-side digital team
Qualifications:
- 6–10 years of relevant experience
- 3+ years owning a digital P&L
- Strong D2C experience (marketplace-only experience will not suffice)
- Apparel, lifestyle, or beauty category exposure preferred
- Commercial trading instinct with strong understanding of CAC, ROAS, LTV & conversion levers
- Builder mindset with comfort operating in ambiguity
Required Skills:
- Full ownership of a brand’s digital business
- Zero-to-one opportunity inside a scaled fashion organisation
- High visibility with leadership
- Opportunity to shape how the business is built from the ground up
Preferred Skills:
- If this sounds exciting, please share your CV along with a brief note on:
- The digital P&L you have personally owned
- What business metrics you improved
- Key learnings from the journey
If this sounds exciting, please share your CV along with a brief note on:
- The digital P&L you have personally owned
- What business metrics you improved
- Key learnings from the journey
