Overview

Deputy General Manager – Digital Marketing Jobs in Bengaluru, Karnataka, India at Max Fashion India

Title: Deputy General Manager – Digital Marketing

Company: Max Fashion India

Location: Bengaluru, Karnataka, India

Location: Bengaluru, India

Grade: M2-A

Education

MBA from a reputed institution (preferred).

Experience

10–14 years of relevant experience in Digital Marketing, Growth Marketing, and CRM & Customer Lifecycle Management within E-commerce, D2C, phygital, or consumer internet businesses. Possess a proven track record of driving digital growth and scaling customer retention programs in high-growth organizations, along with hands-on expertise in performance marketing platforms, CRM systems, marketing automation, and analytics tools. Experience in managing large-scale marketing budgets and delivering against revenue-linked KPIs is essential.

SUMMARY

This role will be responsible for driving customer acquisition, retention, lifecycle engagement, and marketing effectiveness across digital channels. It calls for a leader with expertise across performance marketing, CRM strategy, customer lifecycle management, analytics, and marketing technology, working cross-functionally with creative, content, analytics, product, category, and technology teams to drive scalable and profitable growth.

The ideal candidate brings strong e-commerce or consumer internet experience, a data-led approach to decision-making, and the ability to operate effectively within high-growth environments. The role demands a combination of strategic thinking, operational rigor, and customer-centric growth capabilities to strengthen Max Fashion’s acquisition and retention engine.

KEY RESPONSIBILITIES

Digital Acquisition & Growth

  • Develop and execute the overall digital growth strategy across paid and owned channels.
  • Lead performance marketing initiatives across platforms including Meta, Google, YouTube, affiliates, marketplaces, and emerging acquisition channels.
  • Drive optimization of customer acquisition cost (CAC), return on ad spend (ROAS), media efficiency ratio (MER), and overall marketing effectiveness.
  • Oversee campaign planning, budget allocation, forecasting, and campaign performance management.
  • Identify opportunities for scalable growth through experimentation, audience expansion, funnel optimization, and creative effectiveness.

CRM & Lifecycle Marketing

  • Define and lead the CRM and retention marketing strategy across E-mail, SMS, WhatsApp, Push Notifications, and App engagement channels.
  • Build customer lifecycle programs spanning onboarding, activation, repeat purchase, loyalty, reactivation, and win-back journeys.
  • Drive customer segmentation and personalization initiatives leveraging behavioral and transactional data.
  • Enhance customer lifetime value (LTV), repeat purchase frequency, engagement, and retention metrics.
  • Establish automated lifecycle journeys with measurable revenue contribution.

Martech, Analytics & Customer Insights

  • Partner with analytics and technology teams to strengthen attribution, customer tracking, and first-party data capabilities.
  • Drive adoption and optimization of CRM and marketing automation platforms.
  • Develop reporting frameworks and dashboards to monitor acquisition, retention, cohort performance, and customer health metrics.
  • Leverage data and insights to inform campaign optimization and strategic decision-making.

Cross-Functional Collaboration

  • Collaborate closely with Creative & Content teams to develop high-performing campaign assets and customer communication strategies.
  • Work with the category business team to support launches, promotional calendars, and business priorities.
  • Ensure alignment between marketing investments, business objectives, and profitability goals.
  • Partner with leadership teams on annual planning, growth initiatives, and customer strategy.

Team Leadership

  • Build, mentor, and lead a high-performing Digital & CRM Marketing team.
  • Foster a culture of accountability, agility, experimentation, and continuous improvement.
  • Establish structured operating processes, performance management systems, and best practices across marketing operations.

KEY RESULT AREAS

Financial

  • Growth in digital revenue contribution
  • Improvement in CAC, ROAS, and marketing efficiency

Customer

  • Retention and repeat purchase rate
  • Customer lifetime value (LTV)

Process

  • CRM-led revenue and engagement
  • Lifecycle and personalization effectiveness
  • Operational excellence

People

  • Team capability and development

Interested candidate can also apply via – https://forms.cloud.microsoft/r/bGHca2iT3y

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