Overview
Digital Marketing & E-Commerce Specialist Jobs in Marietta, GA at The McGee Group
Title: Digital Marketing & E-Commerce Specialist
Company: The McGee Group
Location: Marietta, GA
The McGee Group is a leading designer and manufacturer of high-quality eyewear and accessories, committed to delivering innovative designs and exceptional customer service. With a strong portfolio of fashion-forward brands, McGee is known for blending style, function, and optical excellence. We are a dynamic and fast-paced organization with a passion for both creativity and results.
Position Summary:
The McGee Group is seeking a Digital Marketing & E-Commerce Specialist to support and execute digital marketing and e-commerce strategies across various online platforms. This role will assist the marketing team in executing campaigns, maintaining digital platforms, optimizing e-commerce performance, and analyzing key performance metrics. The ideal candidate is organized, creative, and data-driven, with hands-on experience in digital content management, email campaigns, e-commerce platforms, and advertising tools.
Experience in the optical, fashion, or retail industries is a plus.
Key Responsibilities:
Digital Marketing
Execute digital marketing campaigns across email, paid advertising, and web platforms.
Manage and deploy email campaigns using tools such as Mailchimp or Hubspot.
Write and edit copy for digital assets, including email, landing pages, ads, and social posts.
Monitor and report on digital campaign performance using Google Analytics, SEMrush, and related tools.
Support SEO/SEM initiatives, including keyword research, metadata updates, and page optimization.
Update and maintain website content using WordPress and assist in site QA and troubleshooting.
Coordinate with internal teams and external vendors to deliver marketing assets on time.
Support social media performance tracking and assist with content calendar planning.
E-Commerce
Assist in managing the company’s e-commerce platforms and product listings (e.g., Shopify, Amazon, or others).
Upload, organize, and update product information including images, pricing, and descriptions.
Monitor site merchandising and recommend improvements to enhance product visibility and user experience.
Track and report on key e-commerce KPIs such as conversion rates, average order value, and cart abandonment.
Collaborate with sales and customer service teams to ensure seamless online customer experiences.
Identify and implement promotional campaigns, discount strategies, and product bundling.
Stay current on e-commerce best practices, UX/UI trends, and industry benchmarks.
Other duties and tasks as assigned.
Requirements:
Bachelor’s degree in marketing, communications, business, or a related field.
2-4 years of hands-on experience in digital marketing and/or e-commerce.
Proficiency with website CMS tools such as WordPress; experience with e-commerce platforms is a plus.
Familiarity with Google Analytics (GA4), Google Ads, and/or Meta Ads Manager.
Experience with email marketing tools (e.g., Mailchimp, Hubspot).
Understanding of SEO and SEM strategies and tools (e.g., SEMrush).
Strong writing, editing, and communication skills.
Detail-oriented and able to juggle multiple projects in a fast-paced environment.
Basic HTML/CSS knowledge is a plus.
Experience in fashion, retail, or optical categories is preferred.
