Overview
Digital Marketing Executive – Fashion Industry Jobs in Dubai, United Arab Emirates at NADIA
Title: Digital Marketing Executive – Fashion Industry
Company: NADIA
Location: Dubai, United Arab Emirates
We are looking for a creative and performance-driven Digital Marketing Executive to manage and optimize our digital presence across multiple channels. This role involves executing campaigns, analyzing performance, and contributing to brand growth in a fast-paced fashion e-commerce environment.
A key part of this role includes supporting Search Engine Optimization (SEO) initiatives to improve organic visibility and drive high-quality traffic.
Key Responsibilities
- Plan and manage content across Instagram, TikTok, Pinterest, and other platforms
- Develop content calendars aligned with campaigns and product launches
- Monitor trends and optimize engagement strategies
- Build and engage with the online community
- Execute and optimize paid campaigns on Meta Platforms (Facebook & Instagram) and Google Ads
- Monitor KPIs such as CTR, CPC, CPA, and ROAS
- Perform A/B testing on creatives, copy, and targeting
- Manage budgets effectively to maximize ROI
- Conduct keyword research to identify search opportunities
- Optimize website pages, product descriptions, and blog content for search engines like Google
- Support on-page SEO (meta tags, headings, internal linking)
- Work on basic technical SEO (site structure, page speed, indexing)
- Track organic traffic, keyword rankings, and SEO performance
- Create engaging and brand-aligned content (blogs, captions, campaigns)
- Collaborate with designers and content creators
- Support storytelling and brand positioning
- Plan and execute email campaigns (promotions, newsletters, automation)
- Segment audiences and personalize messaging
- Track performance metrics (open rate, CTR, conversions)
- Monitor campaign performance using analytics tools
- Generate weekly and monthly reports
- Provide insights and recommendations for optimization
- Identify and collaborate with influencers and creators
- Manage campaigns and partnerships
- Evaluate ROI and engagement from collaborations
Requirements
- Bachelor’s degree in Marketing, Business, or related field
- 2–4 years of experience in digital marketing (fashion or e-commerce preferred)
- Basic to intermediate knowledge of SEO principles and tools
- Experience with paid ads and social media management
- Familiarity with analytics platforms
Technical Skills
- Paid Ads: Meta Ads Manager, Google Ads
- Analytics: Google Analytics
- SEO Tools: Google Search Console, keyword research tools
- Social Media Tools: Meta Business Suite, scheduling tools
- Email Marketing: Mailchimp, Klaviyo, or similar
- CMS platforms (Shopify, WordPress is a plus)
