Overview
Digital Marketing Specialist Jobs in New York, NY at COS
Title: Digital Marketing Specialist
Company: COS
Location: New York, NY
Company DescriptionAre you looking for a company that pushes the boundaries and creates a community inclusive of everyone? We are currently recruiting a Digital Marketing Specialist.
Reporting to the Regional Digital Marketing Manager and based out of our office in New York, this is a fantastic opportunity for someone with cross-channel Digital Marketing experience to help shape the future growth of COS, build brand awareness, elevate our customer experience, and drive incremental revenue, contributing to our ambition to establish COS as a Sustainable International Power Brand in North America.
As Digital Marketing Specialist, you will support in driving a full-funnel digital marketing strategy by managing the workflow and delivery of relevant content across all paid channels. This role will focus on both customer acquisition and retention, helping to ensure we’re reaching our KPI goals.
About COS: Since our launch in 2007 we have opened stores and sell online in over 40 countries worldwide. Our collection offers elevated essentials, iconic pieces, and innovative design. The creative soul of the brand is visualised through our storytelling, seasonal runway shows and connect with contemporary culture to create an experience beyond the expected. From the beginning, our design ethos has always put lasting style, quality, and sustainability first. Today 92% of the materials in our collection are more sustainably sourced.
Job DescriptionCore Responsibilities include but is not limited to:
Support in driving the Regional Paid Media marketing strategy, optimizing towards set KPIs and subsequent follow-up.
Maintain Paid Media share of business, as well as traffic and revenue to cos.com.
Responsible for day-to-day coordination of paid media digital channels, including Paid Search, Paid Social, Affiliate, and Programmatic tactics in line with the commercial plan, as well as evaluating new opportunities.
Collaborate within the Regional Digital Marketing and E-commerce Team, supporting an efficient—and informative–workflow towards the set long–and short-term goals and overall KPIs, with a focus on traffic, conversion, revenue , new customer acquisition, and retention
Co-create with regional VMs, Site, Brand Marketing/PR, and Merchandise team and follow the commercial plan
Plan digital marketing activity in alignment with the marketing content calendar and brief other departments on assets and copy required
Project manage all digital marketing initiatives across global Copy, Digital Design, and Art working teams to ensure timely delivery and efficient workflow
Support and execute channel strategies optimized towards set goals.
Responsible for gathering, reviewing, and analyzing competitor’s activities.
Keep abreast of industry trends and updates and inform the wider business.
Qualifications
Alignment to our company values is the most important characteristic we look for in all new joiners. Our values are the behaviours that we appreciate above and beyond anything else. We are
open-minded
and
curious
, we dare to be
different
, we believe in
constant improvement,
and we
empower and trust
you to take ownership. Our values are part of who we are, what we stand for and how we act.
3+ years of experience in digital marketing in a relevant industry, preferably fashion
Experience coordinating the supply of digital marketing assets and copy for a variety of …
