Overview
Digital Operations- Galeries Lafayette Jobs in Mumbai, Maharashtra, India at Aditya Birla Fashion and Retail Ltd.
Title: Digital Operations- Galeries Lafayette
Company: Aditya Birla Fashion and Retail Ltd.
Location: Mumbai, Maharashtra, India
Job Purpose:
To drive operational efficiency and ensure seamless execution of the e-commerce platform by coordinating campaigns, managing consumer journeys, and aligning with marketing, design, and technical teams. This role is pivotal in maintaining platform readiness, executing promotions, and delivering a superior online shopping experience.
Job Context & Major Challenges:
Operational Efficiency-
Ensure smooth functioning of the e-commerce platform through regular monitoring and optimization of processes.
Conduct quality checks to identify and resolve bottlenecks in consumer journeys.
Campaign and Promotion Management-
Plan, execute, and monitor all campaigns and promotions in line with the marketing calendar.
Upload banners, promotional assets, and content across the platform.
Platform Management-
Monitor website performance, uptime, and user experience.
Coordinate with technical teams to resolve issues promptly.
Data Analysis & Reporting-
Track KPIs such as conversion rates, cart abandonment, delivery times, and customer satisfaction.
Use insights to improve operational efficiency.
Collaboration with Cross-functional Teams-
Align with marketing, product development, and IT teams to ensure cohesive e-commerce operations.
Key Result Areas:
Platform Performance & Uptime-
Ensure 99.9% platform uptime and smooth functionality during regular and high-traffic periods.
Resolve operational and technical issues within agreed SLAs.
Campaign Execution-
Timely upload and accuracy of banners, promotional content, and campaigns as per the GTM calendar across all platforms.
Maintain a detailed marketing and promotional calendar with 100% execution accuracy.
Campaign ROI & Performance Metrics-
Meet traffic, conversion, and sales targets for all promotional campaigns.
Analyze campaign performance and present actionable insights to stakeholders.
Operational Efficiency-
Achieve defined KPIs such as order processing time, return handling efficiency, and logistics coordination.
Implement process improvements to reduce operational costs and improve workflows.
