Overview
Digital & Social Marketing Manager Jobs in New York City Metropolitan Area at MARKARIAN
Title: Digital & Social Marketing Manager
Company: MARKARIAN
Location: New York City Metropolitan Area
Application Instructions
Please email [email protected] with “Content & Marketing Manager – Your Name” in the subject line. Include your resume and portfolio with examples of email and social campaigns you have personally concepted and executed.
Markarian is seeking a Digital & Social Marketing Manager to lead the brand’s digital communication across social media, email, and SMS.
This is a full-time, in-person role based in New York, working closely with the Director of Marketing and collaborating with senior leadership across brand and merchandising. The role supports the development and execution of Markarian’s digital communication, translating collections, launches, and brand moments into thoughtful and cohesive content across channels.
This is a hands-on role focused on execution across digital channels.
The ideal candidate brings a strong editorial sensibility, a refined visual eye, and an interest in how digital communication supports both brand storytelling and business growth.
This position manages the social content calendar and lifecycle marketing within Klaviyo, including email and SMS campaigns. The candidate should be comfortable concepting, designing, and building campaigns directly within platform tools while maintaining a strong visual standard.
Responsibilities
Content & editorial direction
• Develop and maintain a forward-looking content calendar aligned with seasonal launches and brand priorities
• Support storytelling around collections, events, and key brand moments
• Ensure clarity and consistency across digital communication
Social media
• Manage day-to-day publishing across Instagram and relevant platforms
• Write captions aligned with the brand’s voice and point of view
• Capture and produce short-form content in studio and at events as needed
• Maintain visual and tonal cohesion across social channels
Email & SMS (Klaviyo)
• Concept, design, and build email campaigns within Klaviyo
• Manage SMS communication thoughtfully and selectively
• Maintain and evolve email templates in alignment with brand standards
• Assist with segmentation, campaign scheduling, and lifecycle flows
• Monitor engagement and revenue performance across campaigns
Performance & channel coordination
• Track and report on performance across social, email, and SMS
• Work closely with external digital marketing agency on paid media, aligning on campaign timing, assets, and performance
• Coordinate with partners to ensure consistency across organic and paid efforts
• Support adjustments to communication strategy based on performance insights
Cross-functional collaboration
• Partner with leadership on messaging for launches and campaigns
• Liaise with PR team on sample pulls, VIP requests, and key moments tied to launches and events
• Coordinate assets and timelines across teams
• Maintain organized systems for content planning and reporting
• Support coordination with freelance creative partners when needed
Qualifications
• 3–5 years of experience in content marketing, social media, or lifecycle marketing
• Experience within fashion, luxury, or a design-driven brand preferred
• Experience building and managing email campaigns in Klaviyo
• Strong writing and editing skills
• Strong visual sensibility and comfort working within layout systems
• Highly organized with close attention to detail
• Comfortable working independently in a small, collaborative team
Compensation & Benefits
Benefits include:
• Health insurance
• 401(k) plan
• Flexible paid time off
• Employee discount
To Apply
Please email [email protected] with the job title and your name in the subject line. Include your resume and portfolio, with examples of email and social campaigns you have concepted and executed.
