Overview
Director, Influencer Marketing, Global Luxury Jobs in Manhattan, NY at Coty
Title: Director, Influencer Marketing, Global Luxury
Company: Coty
Location: Manhattan, NY
LuxuryDirector, Global Influencer MarketingMarc Jacobs BeautyAbout CotyCOTY is one of the world’s largest beauty companies with an iconic portfolio of brands across fragrance, color cosmetics, and skin and body care. COTY is the global leader in fragrance and number three in color cosmetics. COTY’s products are sold in over 150 countries around the world. COTY and its brands are committed to a range of social causes as well as seeking to minimize its impact on the environment. For additional information about Coty Inc., please visit www.coty.com.
THE ROLEWe’re looking for a motivated Director, Global Influencer Marketing to support Marc Jacobs Beauty. In this role you will report to the Global Brand Vice President and support with the creation, development and execution of the influencer marketing and PR strategy, with a strong focus on digital and social communications to drive brand awareness and visibility. The Director will also help lead local implementation of strategies, working closely with the markets to leverage traditional and digital media, in addition to consumer facing activations to inspire connections and engagement between the brands and their target audiences. The ideal candidate is at the forefront of public relations and influencer marketing trends and has a creative and innovative approach that can elevate traditional programming with experimental forward thinking. Additionally, the candidate should be well-versed in existing and emerging social media platforms, knowledgeable on up-and-coming influencers and media outlets, and can act as a resource to the team with fresh and original ideas that can position the brands as competitive leaders within the fragrance category. The position requires strong administrative and communications skills, an aptitude for multi-tasking, and a team-player with a positive attitude who can effectively work across internal functions and with license partners.
Your key areas of responsibility will be the following:
PR & Influencer Strategy
Develop a global PR and Influencer strategy for the in-the-making beauty business, in synchronization with fragrance.
Collaborate with internal cross functional teams to align and execute strategies that support the needs of the business.
Lead and partner with license partners to align and execute on all PR & Influencer Strategies
Provide comprehensive global communications for local markets guidance & implementation, including:
PR & Influencer Toolkits
Influencer Partnership and Social Guidelines
Editorial Press Tools/Collaterals
Event & Local Activation Guidelines
Consumer & Retail Activations
Creative Mailers
PR & Social Asset Requests
Execute and support event preparation for both global and local activations with unique points of difference leveraging campaign talent, influencers, and media partnership for in-person, virtual, and digital activations.
Develop creative mailer, brand assets, and additional material to support new and upcoming launches.
Talent & Influencer Relations
Lead Global Influencer Programming, identifying up and coming talent, and opportunities to extend storytelling through innovative activations.
Manage and coordinate talent press days, interviews, personal appearances, and photo shoots.
Collaborate and lead agency partners for execution for all influencer program and logistics.
Manage talent budgets and track KPIs / reporting for all talent and influencer lead …
