Overview
Director of Ecommerce Jobs in New York, NY at Outdoor Collective
Title: Director of Ecommerce
Company: Outdoor Collective
Location: New York, NY
Outdoor Collective/SPYDER is a leader in performance apparel, built on over 40 years of exploring peaks, pushing limits, and crafting gear for demanding environments. The company brings brands to life by creating, designing, marketing, and selling technical gear made to move in the wild. With expertise spanning owned, licensed, and private label products, Outdoor Collective serves diverse customers across the outdoor and active lifestyle markets. Decades of global experience and a commitment to innovation keep the organization at the forefront of outerwear and performance apparel. Team members join a culture that values creativity, quality, and a passion for the outdoors.
OVERVIEW
The Director of Ecommerce is a full-time, on-site role based in New York, NY, responsible for leading and scaling Outdoor Collective’s digital commerce strategy and operations. This role oversees the ecommerce P&L, defines online sales targets, and drives revenue growth through data-informed merchandising, pricing, and promotional strategies. The Director will manage the ecommerce roadmap, optimize site performance and user experience, and coordinate with marketing to plan and execute digital campaigns across channels. Day-to-day responsibilities include monitoring KPIs, analyzing traffic and conversion data, managing product assortment and content, and partnering with supply chain and operations to ensure inventory accuracy and timely fulfillment. The Director will lead and develop a cross-functional ecommerce team, collaborate closely with brand, sales, and IT stakeholders, and continuously identify opportunities to innovate and improve the online customer journey.
WHAT YOU’LL OWN
Own the P&L & Drive Profitable Growth
• Own ecommerce revenue and gross margin, along with the full scorecard: conversion, AOV, CAC, and ROAS.
• Build and execute the annual sales strategy and forecast in partnership with Finance and Planning.
• Protect margin — drive full-price sell-through and manage markdown and discount cadence with discipline.
• Set pricing, bundling, and merchandising strategy across the assortment to grow AOV and margin.
• Identify and capture new revenue streams (marketplaces, wholesale-to-DTC crossover, subscription).
Marketing, Acquisition & Retention
• Lead paid and organic strategy with hands-on command of Meta and Google (Search, Shopping, Performance Max, YouTube), plus display and SEO.
• Own email and SMS lifecycle marketing to drive engagement, retention, and revenue.
• Own customer acquisition and retention end-to-end, balancing efficient new-customer growth against LTV and loyalty.
• Define and protect a distinct brand voice for Spyder and Venom across every customer touchpoint.
Affiliate & Partnership Marketing (Impact & Trybe)
• Run affiliate and partnerships as a direct sales channel — personally prospect, pitch, negotiate, and close new partners.
• Manage the program end-to-end on Impact and Trybe: tracking, commission structures, payouts, and compliance.
• Grow and own relationships with top-performing affiliates, influencers, and content partners.
• Continually optimize deal terms for margin-positive growth, not just volume.
Site Experience, Team & Cross-Functional Leadership
• Partner with UX, product, and engineering to optimize the site for conversion, mobile, and checkout; lead the A/B testing and CRO roadmap.
• Build, mentor, and lead the ecommerce, digital marketing, and affiliate team, along with agency and vendor partners.
• Collaborate across merchandising, creative, supply chain, customer service, and finance; report to executive leadership on performance and strategy.
WHAT WE’RE LOOKING FOR
Required
• 8–12+ years in ecommerce, digital marketing, or online sales leadership, including 3–5+ years at a senior/VP level.
• Proven track record driving significant, profitable revenue growth for a DTC ecommerce business — ideally in apparel, fashion, or outdoor.
• Demonstrated ability to grow sales while protecting gross margin through pricing, promotion, and discount discipline.
• Hands-on affiliate/partnership sales leadership, with direct experience managing programs on both Impact (Impact.com) and Trybe.
• Deep, hands-on expertise in paid marketing on Meta and Google, plus email/SMS platforms (Klaviyo, Attentive, Postscript, or similar).
• Strong command of Shopify-based platforms and analytics tools; a genuinely data-driven decision maker.
• Track record building and leading high-performing teams across in-house and agency partners.
• A true sales-and-marketing hybrid — equally comfortable closing a deal, negotiating a partnership, and building a full-funnel strategy.
• A builder who thrives in a fast-paced, entrepreneurial culture: challenges convention, moves fast, and is relentless about winning.
Preferred
• Experience with fashion, apparel, outdoor, footwear, or lifestyle brands.
• Familiarity with influencer marketing platforms and creator commerce.
• Experience with international ecommerce expansion and localization.
• MBA or equivalent advanced degree (a plus, not required).
HOW WE’LL MEASURE SUCCESS
• Ecommerce revenue growth and gross margin performance.
• Full-price sell-through rate and markdown/discount efficiency.
• Affiliate/partnership revenue and margin contribution (Impact & Trybe combined).
• New affiliate/partner acquisition and portfolio growth.
• Site conversion rate and AOV improvement.
• CAC efficiency, customer retention, repeat purchase rate, and LTV.
• Team growth, retention, and performance.
