Overview
Director of Marketing Jobs in New York City Metropolitan Area at Amanda Uprichard
Title: Director of Marketing
Company: Amanda Uprichard
Location: New York City Metropolitan Area
DIRECTOR OF MARKETING – AMANDA UPRICHARD,a NYC based female owned contemporary fashion brand is looking for a full-time experienced Director of Marketing to lead our marketing team. We are based in the heart of the garment center in NYC. Amanda Uprichard is sold on our website, as well as the best contemporary websites such as Shopbop, and Revolve, and department and specialty stores nationwide. We are primarily a dress brand and are always looking to design dresses to make a woman feel comfortable, attractive, powerful. Our girls like attention.
THIS ROLE WILL REPORT TO:
CEO & Founder
YOU WILL SUPERVISE:
Growth & CRM Manager, Brand Marketing Manager, Digital Merchandising Manager
OVERALL JOB DESCRIPTION:
Play a crucial role in driving the brand’s growth and success by developing innovative marketing initiatives, building strong relationships with customers, and staying ahead of industry trends.
RESPONSIBILITIES:
● Conduct market research, competitor analysis, and customer insights to identify opportunities, trends, and consumer preferences.
● Utilize data-driven insights to refine marketing strategies and target audience segmentation.
● Utilize tools such as digital analytics, marketing tools, etc. to define trends across channels and understand opportunities to guide the brand towards increases in revenue, lifetime value, and average order values
● Manage marketing budgets effectively, allocate resources efficiently, and track expenditures to ensure cost-effectiveness and ROI.
● Ensure appropriate marketing technology tools are in place and set up effectively. Work with technology partners to identify and implement new tools where needed
● Develop comprehensive marketing strategies aligned with the brand’s overall objectives, target audience, and market trends.
● Collaborate with cross-functional teams including sales, design, and product development to ensure cohesive brand messaging and consistent brand positioning.
● Oversee brand positioning, messaging, and visual identity across all marketing channels and touch points.
● Maintain brand integrity and ensure all marketing materials adhere to brand guidelines and standards.
● Lead the conceptualization, planning, and execution of integrated marketing campaigns across digital, print, social media, events, and other channels.
● Monitor campaign performance, analyze metrics, and adjust strategies as needed to optimize results and ROI.
● Drive digital marketing initiatives including SEO, paid media, email marketing, social media strategy, and influencer partnerships.
● Stay updated with digital marketing trends and technologies to maximize brand visibility and engagement online.
SKILLS REQUIRED:
● Ability to develop and execute strategic marketing plans that align with the brand’s objectives and target audience while considering market trends and competitive landscape.
● Strong understanding of the brand’s identity, values, and positioning. Ability to maintain brand integrity and consistency across all marketing channels.
● Proficiency in digital marketing strategies and platforms including social media, email marketing, SEO/SEM, and website optimization to drive online traffic and engagement.
● Skills in conducting market research, analyzing consumer behavior, competitive intelligence, and industry trends to inform marketing strategies and decisions.
● Ability to conceptual…
