Overview
Director Product Marketing Outdoor Apparel Jobs in Shanghai, Shanghai, China at adidas
Title: Director Product Marketing Outdoor Apparel
Company: adidas
Location: Shanghai, Shanghai, China
DIRECTOR PRODUCT MARKETING OUTDOOR APPARELPurpose & Overall Relevance for the Organization:Recognize sport and consumer insightsHeavily influence category direction and drive its implementationExecute strategies to tactical plansSteer a cross-functional product creation team to deliver the category visionLead and develop Creation of Apparel team for outdoor apparel KEY RESPONSIBILITIES
Manage a team and develop their functional and social skills using available resources to create a top performing team
Set and manage strategic category direction; ensure cross-functional alignment
Identify new business opportunities to drive innovation and / or commerciality
Develop an “all for one attitude” within the team to ensure smooth cooperation with interlinked departments
Have full understanding of the product creation process to drive it forward
Be a role model for all team members in regards to strategic direction and the product creation process
Show leadership through living the brand values while fostering a performance culture
Manage and develop optimum relationship with cross-functional teams and with interlinked departments to enable an efficient product creation process
Challenge the cross-functional team to ensure creation of industry leading products
Analyze and report category business performance to ensure achievement of category KPIs
Positively represent the Creation team for Outdoor apparel both internally and externally
Work with the GCA BU (Business unit), Brand Marketing and Sports Marketing teams throughout the season to define strategic product direction
Build an understanding of product information systems and the interlinking functions – clarity on respective timelines
Key Relationships:
Steer a strong relationship and ensure constant dialogue/feedback with
Your category across all functions, other categories and creation centers (if appl.)
Cross-functional team (GCA Business units, CCS Design, CCS Development and souring, Materials, Costing, Planning)
Markets and relevant key retailers Knowledge, Skills and Abilities:
Project management, problem solving, working through ambiguity
Manage a team to create industry leading products
Inspire, coach and lead; set framework for performance and growth
In-depth knowledge of respective product category especially outdoor apparel
Analytical skills, be solution driven and result oriented, strong business orientation
Ability to thrive in a fast-paced environment
Strong communication skills
Lateral thinking and challenge status quo
Profound consumer, market and retail knowledge especially in regards to different needs of different regions within GCA
Step up to conflicts and work towards a diplomatic solution
Execute change management
Cooperate effectively to maintain and develop trustful relationships
Ability to travel
Passion for sports/outdoor REQUISITE EDUCATION AND EXPERIENCE / MINIMUM QUALIFICATIONS
College degree, preferably in marketing/business /textile/fashion
A minimum of 8 or more years of experience as a senior-level Creation of Apparel. Preference will be given to candidates who have experience directing outdoor brands, with a proven track record of successful projects
A minimum of 3-5 years of management and leadership experience, demonstrating the ability to drive teams toward achieving strategic goals
Excellent knowledge and solid hard skill over outdoor/technical wear in terms of material and c…
