Overview
E-com Lead Jobs in Bengaluru, Karnataka, India at H&M
Title: E-com Lead
Company: H&M
Location: Bengaluru, Karnataka, India
Job DescriptionAs E-com Lead, you contribute to digital profitable growth, playing a critical role in optimizing the digital shopping experience for our customers in the region. You are responsible for the day-to-day planning and execution of the product exposure of our owned digital transactional channels (.com & app). Conducting analysis to understand current trends, search insights, customer behavior, and inventory availability, you ensure an experience that delivers on both commercial performance and brand perception. You work closely with various functions, including Omni Merchandising and Customer Activation & Marketing, to drive omni sales performance while delivering a seamless, relevant shopping journey
You have a strong e-commerce background with proven results in driving digital commercial growth and expertise in online visual merchandising. You are data-driven, with strong analytical capabilities and ability to synthesize data into insights and tangible actions. You are interested in fashion retail and market trends, enabling you to make informed decisions on product placement. You have a strong salesmanship drive with an understanding of how to drive sales through optimized experiences. You have clear communication and collaboration skills that enable you to work closely and effectively with a cross-functional team.
Key Responsibilities
Day-to-day planning and execution of product exposure, associated content, deals & discount activities within your department page on .com and app to secure both commercial performance and brand perception.
Execution and optimization of product ranking-based, navigational entries based on analysis and understanding of current trends, customer behavior, inventory availability, and commercial packs.
Extract data using Sequel (SQL) and translate those into actionable insights and hypotheses.
Utilize new tools and capabilities as part of constantly evolving best practices, and proactively provide insights and feedback to regional Omni Merch team to guide product strategy and to the regional CAM team to guide customer strategy.
Work closely with Experience Leads, other E-com leads and Customer Activation & Marketing team to secure an overall digital experience that optimized for overall growth and brand perception.
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Qualifications
To be successful in the role of E-com Lead, you should have a strong commercial focus and are insight and data-driven, with a proven ability to drive results and work towards goals. You should have a broad e-commerce knowledge and commercial experience that understand the total picture from customer demands on our offers.
What you need to succeed
:
E-commerce, Economics, or Business degree/relevant qualifications.
Experienced (about 3 – 5 Years) within e-commerce with a deep understanding of the total digital ecosystem and its synergies; in-depth knowledge of fashion retail and keep understanding of regional market trends and consumer preferences.
Expertise in eCommerce platforms, content management systems, and site merchandising principles to create and manage product listings, website content, and online experience effectively.
High level of salesmanship and analytical proficiency with the ability to interpret sales data, search trends, and web analytics to make informed decisions on action to drive on product exposure; proficient in data enablement platfor…
