Overview
Ecommerce Analyst Jobs in Mumbai Metropolitan Region at Shoppers Stop
Title: Ecommerce Analyst
Company: Shoppers Stop
Location: Mumbai Metropolitan Region
Analyst – Ecommerce Analytics & Marketplace
Experience: 4-8 Years
Key Responsibilities
1. Analytics Wing – Setup & Operations
- Design and implement the ecommerce analytics framework from the ground up — KPI definition, data taxonomy, and reporting cadence
- Build dashboards and automated reports tracking GMV, conversion rates, AOV, CAC, traffic quality, funnel performance, and customer lifetime value
- Perform deep-dive analyses on website performance, product discovery, checkout behavior, and campaign ROI
- Translate data insights into clear, actionable business recommendations for marketing, buying, and merchandising teams
- Own weekly, monthly, and quarterly performance reviews with senior stakeholders
2. Marketplace Wing – Setup & Growth
- Establish Shoppers Stop's presence and operations across key marketplaces: Amazon, Flipkart, Myntra, Nykaa, and Tata Cliq
- Manage end-to-end marketplace operations: onboarding, catalog syndication, pricing, promotions, SLA management, and seller health metrics
- Define and track marketplace-specific KPIs — sell-through rate, Buy Box win %, return rate, listing quality score, and ratings/reviews
- Collaborate with buying and brand teams to curate the right product assortment by platform, season, and customer segment
- Drive visibility through marketplace advertising (Sponsored Ads, Brand Stores, A+ content) and monitor spends vs. returns
- Build and maintain strong relationships with key account managers at each marketplace partner
- Identify new marketplace opportunities and lead pilots to test, learn, and scale
3. Commercial Strategy & Insights
- Conduct competitor benchmarking — pricing, promotions, product mix, and digital presence across marketplace peers
- Provide pricing recommendations aligned with brand positioning, competitive landscape, and margin targets
- Run customer segmentation and cohort analyses to personalize campaigns and improve retention
- Work with CRM and marketing teams to track and improve customer acquisition funnel and repeat purchase rates
4. Cross-Functional Collaboration & Team Management
- Manage and mentor 1–2 direct reports, setting clear goals and enabling their growth
- Act as the analytics and marketplace center of excellence — train and guide business teams on data-led decisions
- Work closely with marketing, category, supply chain, and finance teams to ensure data accuracy and business alignment
- Contribute to annual planning, budgeting, and forecasting for ecommerce and marketplace channels
Qualifications & Experience
Must Have
- 5–6 years of hands-on experience in ecommerce analytics, digital retail, or marketplace management
- Proven experience managing operations on at least two of: Amazon Seller Central, Flipkart Seller Hub, Myntra Partner Portal, Nykaa Seller Panel
- Experience with web analytics tools — GA4, Adobe Analytics, Mixpanel, or similar
- Hands-on experience building dashboards in Power BI, Tableau, Looker, or equivalent
- Solid understanding of ecommerce P&L, margins, and commercial levers
- Excellent communication skills — ability to present data clearly to business and leadership
- Prior experience managing or mentoring a small team
Good to Have
- Experience in fashion, beauty, or lifestyle retail ecommerce
- Working knowledge of marketplace advertising platforms (Amazon Ads, Flipkart Ads, Myntra Ads)
- Exposure to Python or R for advanced analytics
- Familiarity with CDP, CRM, or customer data platforms
- Prior experience in a startup or high-growth digital commerce environment
Education
- Bachelor's degree in any discipline
- MBA or Post-Graduate qualification in Business Analytics / Digital Marketing is a plus
