Overview
Ecommerce Manager Jobs in Byron Bay, New South Wales, Australia at ROWIE
Title: Ecommerce Manager
Company: ROWIE
Location: Byron Bay, New South Wales, Australia
Join ROWIE The Label as our Ecommerce Manager and help shape the future of our online experience. This newly created role is an exciting opportunity to lead ecommerce strategy, drive digital growth, and work closely with a passionate, purpose-led team.
As Ecommerce Manager, you’ll be responsible for the day-to-day operations of our Shopify store, managing performance, conversion, and experience across all digital touchpoints. You’ll work cross-functionally with Marketing, Creative, and Operations to deliver seamless product launches, promotions, and campaigns — both locally and internationally.
Key Responsibilities
Manage and optimise the ROWIE ecommerce platform (Shopify), ensuring best-in-class brand and customer experience
Lead initiatives to drive online sales growth, including SEO, UX improvements, and conversion optimisation
Collaborate with internal teams to support campaign rollouts, seasonal activations, and product launches
Analyse key ecommerce metrics and provide actionable insights for growth
Oversee our ecommerce tech stack including Shopify, Klaviyo, and third-party integrations
Improve customer experience through A/B testing, CRO, and performance insights
Support global expansion strategies through regional merchandising and localisation opportunities
Contribute to CRM and retention flows, including loyalty programs and lifecycle campaigns
Who You Are
2+ years in ecommerce or digital management (fashion, lifestyle or DTC experience preferred)
Strategic thinker with hands-on execution across ecommerce operations
Data-driven, confident with tools like Shopify Analytics, Google Analytics, and Klaviyo
Experienced in Shopify, with working knowledge of platforms like Gorgias and loyalty integrations
Passionate about user experience, conversion, and all things digital
Motivated, detail-oriented, and excited to build something new in a growing brand
Bonus: basic front-end (HTML/CSS) or Shopify customisation experience
What We Offer
Competitive salary package
Generous seasonal wardrobe gifting and staff discounts
A supportive, creative, and collaborative team culture in Byron Bay
A values-led brand focused on sustainability, quality, and conscious growth
Opportunities for professional development and long-term career growth
Flexible working options for the right candidate
Start date: Ideally ASAP
Location: Byron Bay HQ
