Overview
Ecommerce Manager Jobs in Sydney, New South Wales, Australia at TSHR
Title: Ecommerce Manager
Company: TSHR
Location: Sydney, New South Wales, Australia
Ecommerce Manager – Luxury Womenswear
Location: Alexandria, Sydney NSW
About the Role
We are seeking an experienced and commercially driven Ecommerce Manager to lead and optimise the performance of our global online store across AU and US markets.
This role is pivotal in shaping digital trading strategy, enhancing customer experience, and delivering strong commercial outcomes through data-led decision making, innovation, and cross-functional collaboration.
You will oversee ecommerce trading, website performance, budget management, and customer experience, while leading a small but high-performing team. This is a hands-on leadership role suited to someone who thrives in fast-paced fashion or lifestyle environments and is passionate about digital growth, optimisation, and customer connection.
Key Responsibilities
Ecommerce Trading & Analysis
- Partner with Marketing and Merchandising teams to develop and execute trade strategies aligned to weekly and monthly revenue targets
- Drive omni-channel ecommerce performance across AU & US websites
- Own weekly and monthly ecommerce reporting, analysing performance against budgets and KPIs
- Translate data insights into actionable recommendations and quarterly growth targets
- Leverage analytics tools (including Google Analytics and dashboards) to monitor traffic, conversion, and customer behaviour
Budget Management
- Manage the ecommerce budget and report monthly on spend vs performance
- Oversee ecommerce sprint planning to ensure efficient allocation of investment
- Support annual forecasting by presenting ecommerce objectives and expected spend requirements.
Website & Customer Experience
- Lead ecommerce optimisation strategy to improve conversion rate, reduce bounce rate, and minimise cart abandonment
- Manage relationships with web development partners and oversee roadmap delivery
- Collaborate with performance marketing teams to ensure efficient and aligned digital spend
- Oversee onsite merchandising and content to ensure a seamless, best-in-class customer experience
- Drive ongoing testing, optimisation, and platform improvements
Customers & Community
- Lead the customer service function to ensure an exceptional end-to-end customer experience
- Act as escalation point for customer issues and team support
- Conduct regular 1:1s, performance reviews, and development planning for direct reports
- Foster a culture of accountability, innovation, and continuous improvement
- Champion process improvement and the use of new technologies, including AI tools, to enhance efficiency
Team Collaboration
- Work closely with Marketing, Merchandising, and broader business teams to deliver aligned commercial outcomes
- Ensure all marketing and trading activity supports wider business goals
- Maintain clear, proactive, and positive communication across departments
About You
- Proven experience in ecommerce trading, digital marketing, or online retail management
- Strong analytical skills with the ability to translate data into commercial actions
- Experience managing or mentoring a small team
- Strong understanding of ecommerce platforms, UX/CX principles, and digital marketing channels
- Commercially minded with a strong focus on growth and performance
- Highly organised, detail-oriented, and comfortable working in a fast-paced environment
- Confident communicator with strong stakeholder management skills
- Passion for fashion, lifestyle, or premium consumer brands preferred
Why Join Us
This is an opportunity to take ownership of a high-impact ecommerce function within a growing, dynamic business. You will have the autonomy to shape digital strategy, influence customer experience, and drive meaningful commercial outcomes while working in a collaborative and forward-thinking team environment.
If you are open for a chat email – [email protected]
