Overview
Ecommerce Specialist Jobs in United Kingdom at ACAI Outdoorwear
Title: Ecommerce Specialist
Company: ACAI Outdoorwear
Location: United Kingdom
Full Time Permanent
ACAI Overview:
ACAI is on a mission to revolutionise all women’s experience outdoors.
As the home of women’s outdoorwear, designed by women for women, ACAI put superior fit, performance and style first as we strive towards a sustainable future for outdoor gear. Our passion for stylish and functional apparel, is matched only by our love for the outdoors.
ACAI encourages women to embrace their individuality, strength and uniqueness. Our mission is to encourage more women to get outdoors to feel the wellbeing benefits connecting with nature can bring.
We are looking for an experienced Digital Marketing & Ecommerce professional to accelerate the acquisition of new customers, nurture existing ones and enhance all customer’s experience on site. You’ll be an integral member of the Marketing team and have a say in how the brand is shaped as we grow.
This is an exciting role for someone who has experience in Digital and is ready to take responsibility of the performance and development of our Digital Marketing strategy as well as enhance their knowledge in wider marketing and fashion ecommerce skills.
This role will play an imperative part in achieving our forecasted continued and unprecedented business growth and our ultimate mission; to get more women outdoors.
The Role:
As the Digital Marketing & Ecommerce specialist, you will be responsible for the activation and strategy development of key marketing tactics to drive sales. You will be responsible for all new customer acquisition marketing channels, work with the wider marketing team on how to continue to serve our existing and loyal customer base and have a role in the running and management of the website.
Key Responsibilities:
Develop budget recommendations, allocating across campaigns and channels to align with business objectives
Develop the advertising strategy to drive brand awareness and acquisition
Manage multiple agencies and media partners across SEO, Paid Media & Web Development. Ensuring brand targets and priorities are met and projects are driven forward
Provide budgets, assets and clear communication on objectives to all agency partners
Create monthly content plans for Email, working alongside the Marketing team
Create engaging and commercially driven Emails, that align with brand tone of voice and business objectives
Analyse marketing performance continually across all channels, identifying opportunities for optimising performance and being agile to changes that may be required throughout the year
Manage website content including; new products, collection & landing pages, homepage
Develop website functionality and usability, with CRO, UX & SEO best practice in mind
Manage customer community schemes & platforms; reviews, referrals, loyalty
Report monthly and ad hoc on channel performance and highlights, identifying areas that need focus and improvement
Must Haves:
Minimum 4 years experience in Digital and/or Ecommerce
A great understanding of Digital Marketing ecosystem with a strong grasp of Paid, Organic and Email
Analytical mind, comfortably able to assess data and performance trends
Proficiency in GA4 & Excel
Strong work ethic – ACAI is a fast paced, fast growing company with exciting growth opportunities!
Ability to work to tight deadlines, juggling multiple projects and prioritising where necessary
A natural communicator. You’re quick to build …
