Overview
Event Communications Lead Jobs in Melbourne, Victoria, Australia at City of Melbourne
Title: Event Communications Lead
Company: City of Melbourne
Location: Melbourne, Victoria, Australia
Synopsis
- Play a key role in the digital communications that help to promote some of Melbourne’s most high profile events!
- Permanent Full Time
- $101,498 to $114,243 + 12% Super
About The Role
The Events Communications Lead sits within the Customer Service & Communications Branch and offers an exciting opportunity to lead digital communications across some of Melbourne’s most iconic events.
This role plays a key part in delivering impactful outcomes for our community and supporting the strategic goals of the City of Melbourne by enhancing engagement, growing audiences, and reinforcing Melbourne’s reputation as Australia’s events capital.
Working within the Events Marketing team, you’ll drive the digital communications strategy across Premier Events including Melbourne Fashion Week, Now or Never, Moomba Festival and New Year’s Eve. This role shapes and drives website, social media and EDM/CRM experiences to deliver compelling audience journeys and maximise engagement and growth.
A Little More About The Role
- Lead the strategic planning and execution of integrated digital communications for all Premier Events
- Define and govern the tone of voice for each event across all owned digital channels
- Oversee the design, development and optimisation of event websites, delivering best-practice user experience
- Set and deliver social media strategy across Premier Events channels, with a focus on audience growth and engagement
- Oversee CRM and EDM programs to support acquisition, retention and lifecycle engagement across key audiences
Why join Team Melbourne?
Located on the traditional lands of the Bunurong Boon Wurrung and Wurundjeri Woi-wurrung peoples of the Kulin Nation, Melbourne is globally recognised as one of the most liveable, diverse, and dynamic cities.
At the heart of it all is the City of Melbourne – a passionate, purpose-driven organisation where your work truly matters. As part of Team Melbourne, you’ll help deliver what’s most important to the people who live, work, study, visit and invest in our great city.
We’re proud champions of diversity, committed to continuous improvement, and driven by a shared vision for a vibrant and sustainable future.
This is more than just a role – it’s your chance to make a real impact, contribute to something bigger, and shape Melbourne’s future alongside a collaborative and forward-thinking team.
About You
You are a digitally savvy, creative storyteller and strategic thinker, comfortable leading end-to-end communications across multiple channels. You bring creativity, insight and collaboration to everything you do, and thrive in fast-paced, high-profile environments.
What Your Experience Might Look Like
- Substantial experience leading the planning and execution of integrated digital communications campaigns, ideally within the events sector
- Solid understanding of web design, social media landscape and EDM/CRM strategy, with the ability to translate this into effective audience and commercial outcomes
- Demonstrated experience shaping and contributing to strategic communications initiatives that deliver against organisational and brand objectives
- Outstanding communication skills, with a strong copywriting sensibility and the ability to craft clear, engaging and impactful content across complex correspondence and presentations
- A creative and innovative mindset, with the ability to generate fresh ideas and translate them into compelling audience experiences
- Strong organisational skills with the ability to manage multiple priorities and deliver to deadlines in a fast-paced, high-pressure environment
- Demonstrated ability to contribute to a positive team culture, providing support, mentorship and constructive feedback to colleagues
- Highly developed stakeholder management skills with the ability to build trusted relationships and collaborate effectively across multiple teams
Benefits Of Working With Us
- Attractive remuneration & benefits: Excellent pay package with a range of exciting benefits. Flexible working, study assistance & other great corporate discounts.
- Excellent leave entitlements: Enjoy up to 20 weeks of fully paid parental leave for primary carers, in addition to the government-funded parental leave, with no waiting period to access. Part-time equivalents are also available for added flexibility.
- Career progression: Career development support and opportunities to learn new skills within a creative and exciting environment.
- Work-life balance and hybrid working: We support flexible hours, alternative work arrangements (like ADOs), and hybrid work-from-home options.
How To Apply
We'd love to hear how you can make an impact in this role! As part of your application, you will be required to:
- Attach your updated resume
- Include a cover letter (max one page) outlining your relevant experience and why you're a great fit for this role.
Submit your application no later than 11:45pm on Wednesday, 6 May 2026.
A few important things to note – don’t miss out!
- Applications must be submitted online. Unfortunately, we can’t accept applications via email, so please be sure to apply through the official job link provided.
- Apply early! This role may close sooner than the listed closing date if we find the right candidate — so don’t wait to get your application in.
- We are a child safe organisation. The City of Melbourne has a zero tolerance for child abuse. All employees undergo thorough safety screening, including a Police Check and, for most roles, a Working with Children Check.
Need more info?
Refer to the position description below or contact Tanya Tribuzio – Senior Manager Event Marketing, [email protected]
Inclusion matters
We strongly encourage applications from Aboriginal and Torres Strait Islander peoples, people from all cultural and linguistic backgrounds, people with disabilities, LGBTIQA+ individuals, and people of all ages and faith backgrounds.
We provide reasonable adjustments throughout the recruitment process to support all applicants. If you require any adjustments, please let us know via the application prompts or inform our Careers team if you’re contacted for an interview.
