Overview
Fashion Content Strategist Jobs in Hyderabad, Telangana, India at STYLZ
Title: Fashion Content Strategist
Company: STYLZ
Location: Hyderabad, Telangana, India
Job Overview – Fashion Content Strategist
Location: Hyderabad / Remote
Department: Marketing & Creative
Reporting To: Head of Marketing / CEO
Employment Type: Full-Time
At Stylz, we’re redefining the way India styles. As a personal styling app built for the trendsetters of today and tomorrow, we’re looking for a Fashion Content Strategist who lives and breathes fashion, storytelling, and social media culture. This role blends fashion insight, creative strategy, and content marketing to build a magnetic brand that resonates deeply with Gen Z and Millennials.
Key Responsibilities:
Develop and lead the fashion content calendar across platforms – Instagram, YouTube, blog, app, and email
Ideate and script reels, tutorials, and styling tips aligned with trends, seasons, and body shapes
Collaborate with stylists, designers, and influencers to curate visually compelling content
Create and refine the brand voice for Stylz across mediums – witty, sharp, relatable, and fashion-forward
Analyze content performance, engagement trends, and feedback to optimize future campaigns
Drive campaign storytelling for app launches, seasonal collections, influencer collabs, and style drops
Lead brainstorming and pitch ideas for viral campaigns, series, or challenges
Work closely with UI/UX and tech teams to integrate fashion content into the app experience (e.g., color palettes, body shape guides)
What We’re Looking For:
2–4 years in content strategy, fashion media, styling, or fashion marketing
Deep understanding of Gen Z + Millennial content culture (Reels, Memes, Trends, Pinterest aesthetics)
Strong eye for design, styling, and current fashion trends (Indian and global)
Exceptional writing, scripting, and communication skills
Experience using content planning tools, SEO basics, and performance analytics
Bonus: Experience with AI tools, styling tech, or building fashion apps
Why Stylz?
Shape the voice of India’s most exciting personal styling platform
Work with an energetic team of designers, tech minds, and fashion experts
Freedom to create bold, expressive content that breaks the norm
Fast-paced growth with real impact on how fashion meets tech in India
