Overview
Fashion Digital Marketing Manager Jobs in Anaheim, CA at Confidential Posting
About Us: We are an established apparel e-commerce company with over 15 years in business, specializing in direct-to-consumer (B2C) sales and strategic retail partnerships. We work with major platforms such as Nordstrom and Macy’s while operating a direct fulfillment (3PL) model, shipping directly to the end consumer. We are a fast-growing, innovation-driven company focused on blending creative marketing with strong sales performance. A merge of dynamic trend forecasting and diverse selling.
The Role: We’re seeking a Fashion Digital Marketing Manager who will drive both marketing strategy and sales execution. You’ll lead social media marketing, creating strategies to boost our brand presence, while actively engaging with influencers and running outreach. As we scale, you’ll also manage a growing team of marketing specialists.
You’ll also oversee PPC ad campaigns across Meta, Tiktok and google platforms, ensuring performance-driven results. Additionally, you’ll navigate paid advertising on third-party platforms like Target, Kohls, Nordstrom, and Macy’s. If you thrive at the intersection of creativity and marketing strategies, we’d love to hear from you!
Key Responsibilities:
–Lead and execute digital marketing strategies across social media and paid channels
–Develop and manage social media strategy with a strong focus on growth and engagement
–Conduct daily influencer outreach and manage brand collaborations
–Plan and Manage PPC campaigns across Meta (Facebook/Instagram), Tiktok and retail platforms (Nordstrom, Macy’s, Target, Kohls)
–Own performance metrics including revenue, traffic, CAC, ROAS, and ROI
–Analyze campaign performance and continuously optimize for efficiency and scale
–Build and manage a team of marketing and PPC specialists as the business grows
–Stay ahead of fashion marketing trends, platform updates, and emerging digital strategies
Qualifications:
–3+ years experience in:
* Social media marketing and strategy development
* PPC advertising (Meta, Tiktok)
* Influencer partnerships and outreach
* Team leadership
–Strong understanding of fashion e-commerce and digital customer behavior
–Proven ability to manage and optimize campaigns based on KPIs (CAC, ROAS, ROI)
–Analytical mindset with the ability to translate data into actionable strategies
–Flexibility and adaptability to evolving technologies (we embrace AI tools!)
Perks:
–Commission-based bonus structure tied to performance and growth targets
–Health and dental insurance
–Paid vacation and time off
–High-growth environment with strong career advancement opportunities
–Direct impact on brand growth across multiple fashion channels
Pay: $100,000.00 – $150,000.00 per year
Benefits:
- Dental insurance
- Health insurance
Education:
- Associate (Required)
Experience:
- Marketing: 3 years (Required)
- E-commerce: 3 years (Required)
- Manager: 3 years (Required)
Ability to Commute:
- Anaheim, CA 92801 (Required)
Work Location: In person
Title: Fashion Digital Marketing Manager
Company: Confidential Posting
Location: Anaheim, CA
