Overview
FASHION – ECOMMERCE AND DIGITAL MARKETING MANAGER Jobs in Sydney, New South Wales, Australia at Who in the Zoo Recruitment
Title: FASHION – ECOMMERCE AND DIGITAL MARKETING MANAGER
Company: Who in the Zoo Recruitment
Location: Sydney, New South Wales, Australia
Are you creative, analytical and love to be across a variety of disciplines? Our client is a growing international fashion label, looking for their next E-commerce and digital manager. This role requires a blend of creative vision, strategic thinking, and data-driven decision-making.
You will have proven ability and desire to drive sales and grow our customer database, whilst maintaining brand integrity as the key objectives.
Working with an external Digital paid media agency, a content co-ordintor and Graphic Designer you will have proven experience growing traffic conversation and sales across all channels. Experience with the seasonal fashion timelines and fundamentals would be highly regarded .
Responsibilities:
Strategy/Analytical
· Main caretaker and driver of the e-commerce platform
· Set and execute e-commerce and digital marketing strategies
· Provide regular reports on the performance of all digital campaigns, across all channels
· Align social media marketing objectives with brand/marketing objectives
· Ensure campaigns drive specific objectives
· Increase key metrics, traffic, conversions, edm open rate click through rate, AVO and overall sales
· Effectively evaluate overall social strategy and campaign results, as well as interpret and report findings backed by recommendations
· Develop and execute advertising campaigns, including optimisation
· Drive the development and implementation of marketing/customer engagement programs
· Apply e-commerce research and development methods to find emerging trends and technologies to assist with growth
· Maintain and mange (CRM) Customer Relationship Management to drive customer retention, engagement, and growth.
· Investigate new revenue channels across online
· Day-to-day management of our key digital channels including website, email marketing and digital advertising
· Work with external digital marketing agency to effectively manage paid advertising activities
· Manage fortnightly/monthly WIPs and reporting
· Manage end-to-end process; online strategy, online content through to reporting on ROI
Creative
· Work with graphic designer and content coordinator to ensure All creative assets across all digital touch points are on brand on time and meet performance metrics working budgets
· Utilise all content from campaign, video, press, influencer press, in-house imagery in an engaging and cohesive manner across paid and organic channels
Requirements
· 3+ years of working as an e-commerce/ digital marketing manager
· 2+ years working with an external digital marketing agency
· 1+ years managing mid-level support staff
· Solid understanding of how to implement social media campaigns strategies/tactics to align with overall business objectives and outcomes
· Proven management of social media channels and ability to navigate the intricacies of Facebook and Instagram, along with monitoring and analytical tools (Google Analytics, Facebook Insights etc.)
· Proven time and project management skills
· You love multitasking across a few disciplines
· Hands on company culture doesn’t scare you, in fact, you thrive off working in a close knit team where you have the opportunity to wear a variety of hats and your say is important
· You want to come to work, and be surrounded by people who love what they do & support you
· Love office dogs
Please make sure to visit our website: www.who…
