Overview
FENDI JAPAN – PR Manager / Senior Manager Jobs in Chiyoda, Tokyo, Japan at Fendi
Title: FENDI JAPAN – PR Manager / Senior Manager
Company: Fendi
Location: Chiyoda, Tokyo, Japan
Position
The main mission of this position is to proactively lead all the communication activities in Japan to improve brand visibility and business through innovative and tactical PR and event activities.
[JOB RESPONSIBILITY]
Press
Proactively develop local communication & PR strategy coordinating with Roma head office :
Executing PR activities for both Women’s and Men’s collection, FENDI Timepieces and Corporate projects.
Building good relationship with media
Planning and executing Press Presentation
Planning and executing Press Caravan
Promoting Celebrities endorsement
Manage local communicate calendar and preparing all the press materials and distribute on a timely manner
Maximizing media coverage timely in each event and project
Checking and reporting PR related exposure
Archiving PR monitoring ranks in all categories
Managing product placement related activities (lending, listing and reporting)
Lead the local PR teams (3 permanent PR staffs and 2 temp).
Supervising invoicing process
Celebrities & influencers Management
Developing solid relationship with local influencers and celebrities.
Net-working local influencers, KOL and artist.
Planning and executing efficient product placements
Gifting plan
Increasing brand visibility in TV & SNS through local celebrities.
Managing internal announcement related to PR
Inviting local celebrities and influencers to the show room, pop up, events and fashion show in Milan or Paris.
Archiving PR monitoring ranks in social media.
ADV
Plan and execute Advertorials.
Event
Proactively support marketing events if celebrities and influencers are involved.
Proactively supporting product launch with 360 approach collaborating with other functions in Marketing & Communication Team, including Digital, Social marketing, Events, Advertising, EC and CRM.
Planning and executing PR events world-wide and locally
Profile
Education: University Graduate
Experience: 5 years or more of working experience in Fashion Company. PR experience in luxury fashion brands is a MUST.
Native level Japanese (Verbal & Reading/Writing aspects) is a MUST
English skill: Business level (TOEIC over 700)
PC skill: Excel, Word, Power Point
Capabilities: good relationship with press & knowledge on fashion, retail business oriented, excellence negotiation & communication skills, team player with initiative to achieve goals, creativity
Additional Information
It is important that the candidate can demonstrate the following key competencies:
Fair & Open– Promote and emphasize diversity, promote mutual understanding, Collaborate with team
Leading Changes– Work with change, dare to take chances, think out of the box, proactively challenge the status quo
High Commitment– Commit to contribute to FENDI business, be passionate about people & products, have positive impact on others, Enjoy challenging situation
Social Responsibility– Emphasize integrity & Trust, Comply with all laws and regulations as a member of society, sustainability-minded
