Overview
General Manager Jobs in United States at Cider
Title: General Manager
Company: Cider
Location: United States
Location:
Global (Candidates with experience in EU & UK, Middle East, Latin America, or South Korea markets)
About Us
Beloved by young trendsetters and celebrities worldwide, Cider stands as one of the fastest-growing fashion brands today, with a following exceeding 7 million. Founded in 2020 and rooted in Los Angeles, we proudly serve customers in over 130 countries, offering a diverse range of styles from sizes XXS to 4XL. With our innovative smart fashion technology, Cider is leading the way towards a zero-inventory future, minimizing production waste without compromising quality. Our unique “Pick A Mood” collections transform everyday moods into captivating style statements, engaging the next generation and cementing our position as a Gen-Z favorite.
The Role
We’re looking for an entrepreneurial, results-driven General Manager to spearhead Cider’s expansion and operations across one or more of our key target markets: EU & UK, Middle East, LatAm, and South Korea.
Key Responsibilities
1. Lead go-to-market strategy and end-to-end execution for your region(s).
2. Own regional P&L and drive sustainable growth through local initiatives.
3. Develop market-specific growth plans in collaboration with global teams.
4. Oversee customer insights, merchandising, marketing, and localization strategies.
5. Build and manage high-performing local teams and cross-functional collaborations.
6. Cultivate strategic partnerships and navigate regulatory environments.
7. Act as the brand ambassador and key voice of Cider in your region.
What We’re Looking For
1. 8+ years of experience in business leadership, regional management, or e-commerce strategy.
2. Proven success in growing consumer brands in one or more of the following regions: EU & UK, ME, LatAm, or KR.
3. Strong commercial acumen with hands-on operational experience.
4. Fluent in English; additional languages (e.g., Spanish, Arabic, Korean, or French) are a plus.
5. Deep understanding of Gen-Z culture, digital commerce, and fashion trends.
6. Passionate about building something from the ground up with global impact.
