Overview
GENERAL MANAGER- ECOMMERCE Jobs in Gurugram, Haryana, India at Iconic Fashion India
Title: GENERAL MANAGER- ECOMMERCE
Company: Iconic Fashion India
Location: Gurugram, Haryana, India
About the Role
We are seeking an experienced and results-oriented Head of E-Commerce to lead and scale our digital business across Marketplace and Direct-to-Consumer (D2C) channels. This role will be responsible for driving revenue growth, profitability, operational excellence, and strategic expansion initiatives while managing a team of approximately 25 professionals.
The ideal candidate will have extensive experience in e-commerce leadership, strong commercial acumen, expertise in marketplace management, D2C operations, financial planning, business development, and end-to-end P&L ownership
Key Responsibilities
Strategic Leadership
- Define and execute the overall e-commerce strategy aligned with business objectives.
- Drive sustainable revenue growth, profitability, and market share across all online channels.
- Develop annual business plans, budgets, forecasts, and growth roadmaps.
- Identify new business opportunities, categories, channels, and strategic partnerships to accelerate growth.
Marketplace Business Management
- Lead and scale marketplace business across key e-commerce platforms.
- Drive sales growth through assortment planning, pricing strategies, promotions, advertising, and content optimization.
- Build and manage strong relationships with marketplace partners and account management teams.
- Negotiate commercial terms, joint business plans, and growth initiatives.
Direct-to-Consumer (D2C) Business
- Own and drive D2C business performance, including website sales, customer acquisition, retention, and conversion optimization.
- Lead digital marketing initiatives across performance marketing, SEO, CRM, social commerce, affiliate marketing, and customer engagement.
- Improve customer experience, website performance, merchandising, and conversion rates through data-driven insights.
P&L Ownership
- Own the complete e-commerce P&L, including revenue, gross margins, operating expenses, and profitability.
- Lead budgeting, forecasting, financial planning, and business reviews.
- Monitor key business and financial metrics to ensure achievement of revenue and profit targets.
- Drive efficient resource allocation and investment decisions to maximize returns.
Finance & Operations Management
- Partner closely with Finance, Supply Chain, Technology, and Operations teams to ensure seamless execution.
- Oversee inventory planning, demand forecasting, fulfillment, logistics, and customer service performance.
- Drive operational efficiency, cost optimization, and process improvements.
- Ensure compliance with financial controls, governance policies, and operational standards.
Team Leadership
- Lead, mentor, and develop a high-performing team of approximately 25 professionals across e-commerce, marketplace, marketing, operations, and analytics functions.
- Establish clear goals, KPIs, and performance management frameworks.
- Foster a culture of accountability, collaboration, innovation, and continuous improvement.
Partnerships & Business Expansion
- Build and maintain strong relationships with channel partners, agencies, vendors, technology partners, and key stakeholders.
- Identify and evaluate new business opportunities, partnerships, and revenue streams.
- Lead strategic initiatives that support business expansion and long-term growth.
Analytics & Performance Management
- Monitor and analyze business performance through dashboards, reports, and key metrics.
- Utilize customer insights and market data to optimize sales, profitability, and customer acquisition.
- Present business reviews, growth strategies, and performance updates to senior leadership.
