Overview
GM -Sales & Operations Jobs in Gurugram, Haryana, India at BIBA Fashion Ltd
Title: GM -Sales & Operations
Company: BIBA Fashion Ltd
Location: Gurugram, Haryana, India
Job Description
General Manager – Operations & Sales
Location: Gurgaon
Company: BIBA Fashion
Industry: Fashion Retail Only
About the Role
We are seeking a dynamic and result-oriented General Manager – Operations & Sales to lead and drive retail business performance across Delhi/NCR region. The role requires strong expertise in retail operations, sales management, team leadership, customer experience, profitability, and business expansion within the fashion/apparel industry.
The incumbent will be responsible for ensuring operational excellence, achieving sales targets, enhancing store productivity, and maintaining brand standards across all stores in the region.
Key Responsibilities
Sales & Business Performance
- Drive overall regional sales performance and achieve monthly, quarterly, and annual business targets.
- Monitor KPIs including sales productivity, conversion, ATV, ASP, UPT, and store profitability.
- Develop and implement sales strategies to maximize revenue and market share.
- Analyze sales trends, customer behavior, and competitor activities to identify growth opportunities.
- Ensure execution of promotional campaigns and seasonal launches across stores.
Retail Operations
- Oversee end-to-end retail operations across multiple stores in Delhi/NCR.
- Ensure SOP adherence, operational efficiency, and smooth store functioning.
- Maintain high standards of visual merchandising, inventory management, and store upkeep.
- Coordinate with warehouse, supply chain, VM, marketing, HR, and finance teams for seamless operations.
- Ensure shrinkage control and inventory accuracy across stores.
Team Management
- Lead, mentor, and develop Regional Managers, Store Managers, and frontline teams.
- Drive employee engagement, retention, and performance management initiatives.
- Conduct regular store visits, audits, and performance reviews.
- Build a high-performance and customer-centric culture.
Customer Experience
- Ensure exceptional customer service standards across all stores.
- Resolve escalated customer concerns and improve customer satisfaction metrics.
- Drive loyalty programs and repeat customer engagement initiatives.
Strategic & Commercial Management
- Prepare business forecasts, budgets, and operational plans.
- Identify opportunities for new store openings and business expansion.
- Collaborate with senior leadership on strategic business initiatives.
- Ensure compliance with company policies and statutory regulations.
Desired Candidate Profile
- MBA/Graduate with specialization in Retail Management, Sales, or Operations preferred.
- 12–18 years of experience in retail sales & operations, preferably in fashion/apparel/lifestyle brands.
- Strong exposure to multi-store operations and large team handling.
- Proven track record of achieving aggressive sales targets.
- Strong leadership, analytical, and stakeholder management skills.
- Excellent communication and decision-making abilities.
- Willingness to travel extensively within Delhi/NCR.
Reporting To: VP Sales & Operations
Preferred Industry
Fashion | Apparel | Lifestyle | Ethnic Wear | Retail Chains
