Growth & Community Lead

Overview

Growth & Community Lead Jobs in London Area, United Kingdom at Troubadour

Title: Growth & Community Lead

Company: Troubadour

Location: London Area, United Kingdom

Join us. We're still building.

Growth & Community Lead | London | Reports to: Creative Director

We make bags and accessories for the people building the future. Engineers, founders, designers, makers. People in the arena, doing the work, often without proof. We're building the future too, in our own way.

Fifteen years in. Fourteen times bigger in the last five. B Corp certified. First fully circular bag collection in our category. Wirecutter's pick for best laptop backpack. The work we do has substance.

We're looking for someone to build our social presence and community from where it is now to where it should be. Not manage it. Build it. This is a growth role. The channels exist. The brand is strong. The audience is there. What's missing is the momentum and that's what you'll create.

You've done this before. You've grown something from a low base, with limited budget, at a brand that had to earn every follower. You know how to find traction without waiting for ideal conditions. You test, iterate, repurpose, and push until something works. You're energised by the constraint, not frustrated by it.

If that sounds like you, we'd love to talk.

What You'll Do

Growth & Organic Social

• Own Troubadour's organic social channels and grow them. Reach, engagement, community, and brand awareness – these are your metrics.
• Build and execute a channel strategy grounded in what actually moves the needle, not just what looks good.
• Test formats, ideas, and narratives constantly. Learn fast. Scale what works.
• Lead content planning and posting cadence with the creative team behind you.
• Make smart calls on where limited budget goes. Every pound needs to earn its place.
• Use AI tools to move faster and do more with less. Smarter content ideation, faster iteration, better insight. Not a replacement for good judgment – a way to extend it.

Content

• Work closely with the Creative team to bring ideas to life across formats: Reels, stills, carousels, short-form video, and whatever the platform is asking for next.
• Translate the creative brief into content that actually works on social. You know what an idea needs to become to stop a scroll, hold attention, and feel like us.
• Partner with our Copywriter on captions, hooks, and campaign copy to help make the words land.
• Repurpose and stretch existing assets creatively. A big shoot budget isn't always available. Great judgment is.

Influencer & Creator

• Own influencer strategy from identification to outreach, briefing, and execution.
• Build a lean, high-impact creator network aligned with the Troubadour brand. Quality over volume.
• Manage budgets and cadence across creators. Know when a relationship is worth investing in and when it isn't.

Brand, Community & Partnerships

• Engage with the community. Reply, respond, show up. Make people feel like there's a human on the other side.
• Turn followers into advocates. Spot the people who love what we do and nurture those relationships.
• Identify, source, and pitch brand collaboration and partnership opportunities that feel right for Troubadour. The ones worth saying yes to.
• Drive PR opportunities in partnership with our agency, from identifying the right moments to coordinating activations and amplifying across social.
• Partner with the Head of Retail to bring the community into the real world, through the Soho store, pop-ups, and activations in the cities where our people already are.
• Coordinate and amplify events across social, before, during, and after.
• Capture and elevate user-generated content where it earns its place.
• Support shoot production with the creative team as needed.

Insight & Collaboration

• Read the signals beneath the metrics. Bring what you learn back to the team.
• Close the loop. The rest of the company should understand what our customers are actually responding to.
• Partner with marketing on performance insights and paid learnings.
• Work cross-functionally with creative, marketing, product, and retail teams.
• Manage content calendars, timelines, and posting schedules with structure and flexibility.
• Stay ahead of platform trends, formats, and cultural moments.

Who You Are

• You have 3 to 5 years growing social for a brand. Ideally a smaller brand, challenger brand, or founder-led business where you had to build momentum. Exposure to premium or lifestyle brands is a plus, not because we need a polished operator, but because you understand what quality looks and feels like and you hold that bar even when budgets are tight.
• You have real evidence of growth. Reach, engagement, community, or brand awareness that you can point to and explain how you drove it.
• You're genuinely curious about how things are made. You care about materials, craft, and design and that curiosity comes through when you talk about the product.
• You know how to do more with less. Limited budget isn't a blocker. It's a brief.
• You're hands-on. You do the work, not just direct it.
• You know enough about AI tools to use them well. Not an expert, but you've worked out where they save time, plug gaps, and sharpen output. You bring that in from day one.
• You test, learn, and iterate. You make the first version, learn from it, and make the next one better.
• You know that the best communities exist on and off screen. You show up in person, support events, and make people feel the brand is real.
• You have strong judgment on creators and partnerships. You know which relationships move the needle and which ones just look the part.
• You're highly organised and comfortable managing multiple moving parts.
• You're collaborative, proactive, and at your best when the pace picks up.

What We're Really Looking For

We've spoken to a lot of people. The ones who stood out weren't necessarily the most experienced or the most polished. They were the ones who could point to something they'd built from scratch, explain exactly how they did it, and talk honestly about what didn't work. We want someone who has been in the room when things were hard and figured it out anyway. Someone who sees a constraint as a puzzle, not a problem.

The brand is strong. The product is genuinely great. The community is there to be built. What we need is the person who can build it.

You may be a fit if…

• You've grown a social account or community from a relatively low base and can show your working
• You've worked at a startup, challenger brand, or small team where you had to be resourceful
• You get excited about organic growth and see paid as a support, not a crutch
• You've managed creator relationships without a big budget and made them work
• You've brought a community off-screen through events, activations, or IRL moments
• You think in tests. You're always asking what happens if we try this

You are probably not a fit if…

• Your experience is mainly managing well-funded, already-successful accounts
• You need a large team, agency support, or significant budget to do your best work
• You're more comfortable directing creative than getting into it yourself
• You measure success by content volume or aesthetic consistency rather than growth and engagement
• You haven't had to build something from scratch or fight for attention without a headstart

Tools you'll use

• Instagram, YouTube, LinkedIn, and other emerging platforms
• Figma (for collaboration with design)
• Google Workspace, Slack, Asana or similar
• AI tools
• Influencer platforms and outreach tools, as needed
• Basic analytics tools (native platform insights, GA, etc.)
• Native platform analytics and GA

Why Troubadour

We've grown fourteen times bigger in the last five years. The next phase is bigger still, and everyone we hire has a hand in shaping it.

We're a small team. Curious. Hands-on. We care about doing things well, and about the people doing them. High standards without high drama. We disagree out loud. We back each other up. The people who thrive here treat the work seriously and themselves a little less so.

Our headquarters is in Fitzrovia, London, where we are three days per week, alongside our store in Soho. We have an office in Boston. The rest of the team works remotely, and we get together whenever we can.

Apply Now

Follow the link, send your CV, and a short note telling us why this role excites you and what you would bring. Please include examples of growth you've driven, community you've built adn any creator or partnership work that reflects your creative and strategic thinking.